MGT 6311 FINAL EXAM
1. What's the second largest search engine besides Google?: YouTube
2. The four most common video types are:
explainers how to videos
product
demos
testimonials
3. When was YouTube's first video aired?
How many hours of video are watched on the platform
monthly? What % of views come from mobile devices?
What % of internet traffic come from it?: Since the first video was aired
on April 23rd of 2005,
YouTube has grown to attract over one billion unique visitors
each month. Six billion hours of video are watched on the
platform each month, and 25% of views come from mobile
devices.
It accounts for 17% of all internet traffic.
4.56% of videos made in the last year are less than X minutes long: 2
minutes; this also comes from platforms like Twitter and Instagram
having limits
5.what are the most popular video distribution channels?: websites and
social
6. Twitter user % engagement w/ video?
1/
,X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound: More than four out of five Twitter
users watch video content on Twitter, and
an amazing 10 billion videos a day are watched on
Snapchat. Also, 500 million people each day watch
videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them
are watched without sound.
7. Is Facebook's default for audio to be turned on? Why does this matter?-
: Yes, the default is sound on. So, since 85% of videos are watched w/o
sound, many users have turned sound off. So, marketers have to make
videos that don't rely on sound or entice users to turn on sound in the
beginning of the video.
8. Including video in email subject positively impacts:: increases open
rate, increases click through rate,
decreases unsubscribe rate
2/
, 9. including video in body of email: increases click through rate 2-3X
10.including video in a site: can increase conversion rate up to 1x
11.goals for online videos in marketing: Communication -powerful,
effective medium for messaging, building trust, establishing
credibility
Sales -lower barriers to purchasing online
Lead Generation -promote offline sales
transactions Customer Service -customer
education and self-service Promotion -create
interest/engagement for brand offerings
12. X% consumers prefer videos for problem solving
X% consumers say videos help comparison
shopping
X% say video increases their chance of buying on a mobile device: In a
recent study, more than two thirds of consumers indicated they
preferred watching explainer videos as the method for solving their
problems.
Nearly three quarters of millennials indicate video helps them in
comparison shopping.
And 40% of consumers stated video increases the chance they will
purchase a product through their mobile device.
13.content best practices for online video: Capture attention early -if
informa- tive, reinforce the topic at the beginning
3/
1. What's the second largest search engine besides Google?: YouTube
2. The four most common video types are:
explainers how to videos
product
demos
testimonials
3. When was YouTube's first video aired?
How many hours of video are watched on the platform
monthly? What % of views come from mobile devices?
What % of internet traffic come from it?: Since the first video was aired
on April 23rd of 2005,
YouTube has grown to attract over one billion unique visitors
each month. Six billion hours of video are watched on the
platform each month, and 25% of views come from mobile
devices.
It accounts for 17% of all internet traffic.
4.56% of videos made in the last year are less than X minutes long: 2
minutes; this also comes from platforms like Twitter and Instagram
having limits
5.what are the most popular video distribution channels?: websites and
social
6. Twitter user % engagement w/ video?
1/
,X videos watched/day on Snapchat
X people watch videos daily on Facebook
X% of Facebook videos are w/o sound: More than four out of five Twitter
users watch video content on Twitter, and
an amazing 10 billion videos a day are watched on
Snapchat. Also, 500 million people each day watch
videos on Facebook.
One statistic of note regarding Facebook videos is that 85% of them
are watched without sound.
7. Is Facebook's default for audio to be turned on? Why does this matter?-
: Yes, the default is sound on. So, since 85% of videos are watched w/o
sound, many users have turned sound off. So, marketers have to make
videos that don't rely on sound or entice users to turn on sound in the
beginning of the video.
8. Including video in email subject positively impacts:: increases open
rate, increases click through rate,
decreases unsubscribe rate
2/
, 9. including video in body of email: increases click through rate 2-3X
10.including video in a site: can increase conversion rate up to 1x
11.goals for online videos in marketing: Communication -powerful,
effective medium for messaging, building trust, establishing
credibility
Sales -lower barriers to purchasing online
Lead Generation -promote offline sales
transactions Customer Service -customer
education and self-service Promotion -create
interest/engagement for brand offerings
12. X% consumers prefer videos for problem solving
X% consumers say videos help comparison
shopping
X% say video increases their chance of buying on a mobile device: In a
recent study, more than two thirds of consumers indicated they
preferred watching explainer videos as the method for solving their
problems.
Nearly three quarters of millennials indicate video helps them in
comparison shopping.
And 40% of consumers stated video increases the chance they will
purchase a product through their mobile device.
13.content best practices for online video: Capture attention early -if
informa- tive, reinforce the topic at the beginning
3/
