complete solution
A developer proposed a technological improvement to a product you sell. In his
proposal, he tells you this improvement betters the product because it makes it
safer for the customer to use it. Because of this, customer injuries should
decrease. He tells you the value added to the product because of this new
technology is substantial.
What question should you ask to further make sure this technological
advancement makes your product better?
c. "What do our customers value?"
What is marketing information?
a. recorded information that helps a business develop a marketing plan
What is the process of determining how much a company should and will receive
from its customers for its products?
b. pricing
To make the content of the report clear to a particular reader, it is important to
keep what in mind?
c. Audience
__________ Networks create profiles of web surfers by tracking their online
behavior.
d. advertising
What is the best way to overcome a personal bias or stereotype?
d. Identify a shared kinship. Find a common denominator that will allow you to be equal
at some level.
You sell dairy products in your store. Delightful Dairy is rewarding your store for
selling the most cheese compared to the other stores in your region. Delightful
Dairy just concluded which of the following?
b. trade contest
What is the difference between a Defined Benefit and a Defined Contribution
Pension Plan?
d. Defined Benefit Plans have a set payment amount at retirement while a Defined
Contribution Plans have a set amount of contributions thoughout the worklife of the
employee.
What is the overall best answer for the reason companies use business software?
b. to record, organize, and report information and streamline processes
What is the purpose of direct marketing?
b. to get a customer to buy
As an employee, who can you share information about customers with, ethically?
b. Your boss
A local restaurant, Rosa's Grill, has been holding a public relations campaign for
the past two weeks. After dinner, every customer is offered free dessert: a warm,
homemade chocolate chip cookie à la mode. Who are the internal and external
audiences of this public relations campaign?
, a. The internal audience includes the employees, such as the cooks, waitresses, and
busboys. The external audience includes the customers, local residents, and tourists.
What is a job application?
b. An official form all prospective employees must complete
How is the "Personal" trend in marketing attractive to customers?
d. It involves communication between the customer and the business, such as
conversations focusing on solving the customer's problems
How much of your credit card bill should you pay off each month?
d. the full balance
How much of the circulating counterfeit money in the United States does the
Federal Reserve detect?
a. 20%
Before deciding on a career, what is most important information to have?
a. salary, work hours, promotion opportunities
Diana and a few of her friends are traveling and desperately need hotel rooms for
the night. The only hotel in the town they're passing through doesn't accept the
brand of credit card Diana carries. Joey, the front desk manager, should be
________ towards Diana in this situation.
b. Empathetic
What does the term "SUGGING" stand for?
a. "Selling under the guide of restrictions." -an unethical practice
As an entrepreneur, Ryan takes care of..
d. every aspect of his business
You introduced a new product into the market, but before it was allowed to grow,
it failed. What could be a reason for this phenomenon?
a. poor marketing campaign
Which of the following constitutes a tax refund?
b. tax paid is greater than tax owed
Which of the following best defines negotiation?
a. A process in which parties discuss matters of dispute and come to a mutual
agreement
At which stage in the business cycle is the employment rate the highest?
d. expansion
A decrease in marginal utility leads immediately to which of the following?
d. decreased sales
What is a benefit of establishing sales territories?
b. clearly defined tasks
When going to pick up or turn in a job application at a large business, the way a
person dresses.
a. is important and should reflect professionalism
When making business decisions with ethical implications, what should be
considered?
b. The customer's feelings, the company's policies, and your beliefs.
Which of the following provides the best definition of "ethical work habits"?
a. A set of work values based on the moral virtues of hard work, honesty, and diligence
A promotional mix distributes what?