Obie 1 Photography
Business Plan
Jenell Obie SBE 440
, TABLE OF CONTENTS
Executive Summary...................................................................................................3
Company Description…...........................................................................................3
Product or Service Description….............................................................................4
Industry Analysis......................................................................................................4
Market Analysis........................................................................................................5
Marketing Plan….....................................................................................................6
Management Team...................................................................................................7
Operations Plan….....................................................................................................8
Financial Projections..............................................................................................11
Appendix
Summary of Feasibility Analysis, Including Customer Reaction to the Product or
Service
2
, I. Executive Summary
Obie 1 Photography is a Limited Liability Corporation owned by Jenell Obie. Jenell has worked as a
freelance photographer for 4 years. Obie 1 Photography is uniquely set up providing programs to capture
the special moments of a family's life. Obie 1 Photography is proud to serve the Triangle and Triad areas
of North Carolina. Our prices are comparable to traditional photography studios. We provide our clients'
with 5 free digital files and they can purchase for a minimal fee so they are able to join the digital age
and share their photos with friends and family via email and social media.
II. Company Description
Obie 1 Photography was created in 2016 out of the desire to share my passion and talent for photography
with my friends, family and local community. Obie 1 Photography started solely from photographing
events for church, family and friends. Jenell has enjoyed meeting so many wonderful people and
capturing some of the most amazing memories. Jenell’s creativity, fun loving spirit, passion and ability
to capture her client’s beauty is the driving force behind Obie 1 Photography.
• Mission: The mission of Obie 1 Photography is to within the next two years to build a loyal
customer base in the local area. The five year plan for Obie 1 Photography is to find a studio
space downtown Charlotte, NC to set up shop in another area.
• Strategy: The strategy for Obie 1 Photography is to advertise aggressively in target market area
to build a customer base and to build business to a point to where we can open multiple locations
within ten years.
• Strategic relationships: Obie 1 Photography already has an established following on
various forms of social media as well as a small customer base to build from.
3
Business Plan
Jenell Obie SBE 440
, TABLE OF CONTENTS
Executive Summary...................................................................................................3
Company Description…...........................................................................................3
Product or Service Description….............................................................................4
Industry Analysis......................................................................................................4
Market Analysis........................................................................................................5
Marketing Plan….....................................................................................................6
Management Team...................................................................................................7
Operations Plan….....................................................................................................8
Financial Projections..............................................................................................11
Appendix
Summary of Feasibility Analysis, Including Customer Reaction to the Product or
Service
2
, I. Executive Summary
Obie 1 Photography is a Limited Liability Corporation owned by Jenell Obie. Jenell has worked as a
freelance photographer for 4 years. Obie 1 Photography is uniquely set up providing programs to capture
the special moments of a family's life. Obie 1 Photography is proud to serve the Triangle and Triad areas
of North Carolina. Our prices are comparable to traditional photography studios. We provide our clients'
with 5 free digital files and they can purchase for a minimal fee so they are able to join the digital age
and share their photos with friends and family via email and social media.
II. Company Description
Obie 1 Photography was created in 2016 out of the desire to share my passion and talent for photography
with my friends, family and local community. Obie 1 Photography started solely from photographing
events for church, family and friends. Jenell has enjoyed meeting so many wonderful people and
capturing some of the most amazing memories. Jenell’s creativity, fun loving spirit, passion and ability
to capture her client’s beauty is the driving force behind Obie 1 Photography.
• Mission: The mission of Obie 1 Photography is to within the next two years to build a loyal
customer base in the local area. The five year plan for Obie 1 Photography is to find a studio
space downtown Charlotte, NC to set up shop in another area.
• Strategy: The strategy for Obie 1 Photography is to advertise aggressively in target market area
to build a customer base and to build business to a point to where we can open multiple locations
within ten years.
• Strategic relationships: Obie 1 Photography already has an established following on
various forms of social media as well as a small customer base to build from.
3
