WGU C201 Study Set 2022 With Complete Solution
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization?
Evaluating results
What is the result of a company increasing the delegation of authority and the
span of control?
Increased decision-making authority given to employees
Which two key elements does an effective organization include?
Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis
situation?
It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of?
Organization
Which primary driver does management use for an organization's structure?
Achievement of company goals
Which step in the organizing process results in management grouping work
activities into units within the organization?
Departmentalization
A high-tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Product
Which marketing strategy is devoted to maintaining continuous bottom line
prices rather than relying on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy?
When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing
campaigns?
Affinity programs
Which element of the promotional mix has the advantage of messaging that can
be tailored for each customer, but the disadvantage of a high cost per contact?
Personal selling
What three factors should be addressed in a successful marketing plan?
Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
, Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior?
A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising
more than personal selling?
Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting
the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity?
Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in?
Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service?
Direct
Which three tasks are key responsibilities of operations managers?
Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have?
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations
activities.
Which aspect of operations management do the ISO 9000 standards address?
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of
customized products cost effectively?
Flexible
Which two of the following distribution channels would take title of the products
they handle?
Which part of the organizing process aids in effective and efficient progress
toward planned goals and often results in changes within the organization?
Evaluating results
What is the result of a company increasing the delegation of authority and the
span of control?
Increased decision-making authority given to employees
Which two key elements does an effective organization include?
Human interaction
Structure
Why does a line organizational structure function most effectively in a crisis
situation?
It establishes a direct flow of authority.
A company might divide itself into smaller groups that best match the types of
customers it serves. What is this is an example of?
Organization
Which primary driver does management use for an organization's structure?
Achievement of company goals
Which step in the organizing process results in management grouping work
activities into units within the organization?
Departmentalization
A high-tech startup company is launching a marketing campaign for its new
social media portal by highlighting how the portal exceeds the connectivity and
collaboration capabilities of all other social media sites.
Which type of competitive advantage is this company leveraging?
Product
Which marketing strategy is devoted to maintaining continuous bottom line
prices rather than relying on short-term price-cutting tactics such as cents-off
coupons, rebates, and special sales?
Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to
market a product better than a push strategy?
When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing
campaigns?
Affinity programs
Which element of the promotional mix has the advantage of messaging that can
be tailored for each customer, but the disadvantage of a high cost per contact?
Personal selling
What three factors should be addressed in a successful marketing plan?
Target market
Sales revenue goals
Plan implementation timeline
Which three characteristics are measured in demographic segmentation?
, Race and ethnicity
Income
Household size
In which three ways does business-buying behavior differ from consumer-buying
behavior?
A group or committee often makes decisions
Buyers face organizational influences that affect their own preferences
Purchasers often invite selected providers to bid on a purchase
With which two types of products does a marketing strategy rely on advertising
more than personal selling?
Accessories to primary products
Consumable supplies
After years of marketing a body lotion, a cosmetics company begins promoting
the lotion as an insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Adding new users
Increasing frequency of use
Finding new uses for the product
What are three qualities of strong brand equity?
Awareness
Loyalty
Favorable images
A customer intends to purchase her favorite cereal. It is out of stock, so she
purchases an alternative brand of cereal instead.
Which stage of brand loyalty is this customer in?
Brand equity
Which manufacturer distribution model is enhanced by the shipping and tracking
capabilities of a global package delivery service?
Direct
Which three tasks are key responsibilities of operations managers?
Planning the overall production process
Determining the best layout for the firm's facilities
Implementing the production plan
Which two characteristics does a Just-In-Time (JIT) System have?
Production using JIT reduces a firm's inventory costs.
A JIT system seeks to eliminate anything that does not add value in operations
activities.
Which aspect of operations management do the ISO 9000 standards address?
Establishment of effective quality systems
Which manufacturing model uses technology to produce small runs of
customized products cost effectively?
Flexible
Which two of the following distribution channels would take title of the products
they handle?
