Study Guide for MM522 Final Exam
Format
The Final Examination is available to you "online" during, beginning at Midnight MT on Friday
(essentially 12:01am Mountain Time on Saturday) of Week SEVEN. It should be completed and
submitted no later than 11:59pm MT on Thursday of Week EIGHT.
It is made up entirely of essay questions and it is comprehensive of the course.
The Final Examination should be completed no later than 11:59pm MT, on Thursday of Week EIGHT.
It is recommended that you "save" your answers by clicking on the SAVE button every five minutes.
Be sure that you click on the correct button, as once you have clicked on "submit," your Final Exam
has been submitted for my evaluation.
Total points for the exam: 240. There are TWELVE (12) ESSAY questions on the Final Exam that will
come to you from a random "pool" of questions. You will have 3 1/2 hours to complete the exam.
Watch your time. You can average 20 minutes in each question and complete the exam without
huffing and puffing to the finish line.
Success rests on understanding the questions: please, know what is being asked of you.
Answer THE question and avoid going off on unnecessary tangents. In responding to essay
questions, be sure to support your answers with discussion of relevant concepts and examples
(when appropriate to make your point).
Your answers need to be indepth and at a graduate level. Answers of one paragraph will rarely
suffice as sufficient to demonstrate graduatelevel critical analysis.
Try to answer all parts of each question, using as much detail as possible, showing that you
understand the question and the referenced material fully in order to earn maximum points. Write as
much as you think is necessary and pertinent to the topic, again keeping in mind the relative point
value of the question.
The Final Exam consists of questions that are not conveniently just "found" in the text. That is, you
will not find the answer on Page 425, as an example.
Any answer to an exam question that is taken "from the book" (word for word…or
closely paraphrased) will NOT receive points, as this would be perceived as
plagiarism. It is YOUR critical thinking that I seek… and YOUR critical analysis
that I want to see in your answers.
Points will be earned, in part, for recall of key concepts presented in the course, but also for applying
these concepts to situations and examples, as requested. To best prepare for the exam, practice
using or thinking about ways to use the concepts and tools we’ve discussed; you’ll find that you will
also recall key terms and theories in that process of application.
You should be well prepared for the Final Exam, given your diligent study of our Kotler text and
thorough
This study source was involvement
downloaded in our TDA
by 100000861168648 conversations.
from CourseHero.com It is my06:00:21
on 03-05-2023 sincereGMT
desire
-06:00that
you "ace" the exam.
https://www.coursehero.com/file/61161/MM522-Final-Exam-Study-Guide-2007/
Format
The Final Examination is available to you "online" during, beginning at Midnight MT on Friday
(essentially 12:01am Mountain Time on Saturday) of Week SEVEN. It should be completed and
submitted no later than 11:59pm MT on Thursday of Week EIGHT.
It is made up entirely of essay questions and it is comprehensive of the course.
The Final Examination should be completed no later than 11:59pm MT, on Thursday of Week EIGHT.
It is recommended that you "save" your answers by clicking on the SAVE button every five minutes.
Be sure that you click on the correct button, as once you have clicked on "submit," your Final Exam
has been submitted for my evaluation.
Total points for the exam: 240. There are TWELVE (12) ESSAY questions on the Final Exam that will
come to you from a random "pool" of questions. You will have 3 1/2 hours to complete the exam.
Watch your time. You can average 20 minutes in each question and complete the exam without
huffing and puffing to the finish line.
Success rests on understanding the questions: please, know what is being asked of you.
Answer THE question and avoid going off on unnecessary tangents. In responding to essay
questions, be sure to support your answers with discussion of relevant concepts and examples
(when appropriate to make your point).
Your answers need to be indepth and at a graduate level. Answers of one paragraph will rarely
suffice as sufficient to demonstrate graduatelevel critical analysis.
Try to answer all parts of each question, using as much detail as possible, showing that you
understand the question and the referenced material fully in order to earn maximum points. Write as
much as you think is necessary and pertinent to the topic, again keeping in mind the relative point
value of the question.
The Final Exam consists of questions that are not conveniently just "found" in the text. That is, you
will not find the answer on Page 425, as an example.
Any answer to an exam question that is taken "from the book" (word for word…or
closely paraphrased) will NOT receive points, as this would be perceived as
plagiarism. It is YOUR critical thinking that I seek… and YOUR critical analysis
that I want to see in your answers.
Points will be earned, in part, for recall of key concepts presented in the course, but also for applying
these concepts to situations and examples, as requested. To best prepare for the exam, practice
using or thinking about ways to use the concepts and tools we’ve discussed; you’ll find that you will
also recall key terms and theories in that process of application.
You should be well prepared for the Final Exam, given your diligent study of our Kotler text and
thorough
This study source was involvement
downloaded in our TDA
by 100000861168648 conversations.
from CourseHero.com It is my06:00:21
on 03-05-2023 sincereGMT
desire
-06:00that
you "ace" the exam.
https://www.coursehero.com/file/61161/MM522-Final-Exam-Study-Guide-2007/
