Task 1: Come up with a new business idea. Write a summary of the business idea
explaining opportunity gap and opportunities
In Bangladesh, there is a common complaint against mobile operators that either their network
service is not up to the mark or their data and voice packages are too expensive to use.
Grameenphone is one of the most popular and large telecommunication companies in
Bangladesh but recently the company got banned for selling new sims for the reason of not being
able to provide good quality mobile operator service. Not only this company but also people
complain that every other sim company's services are very costly to use.
My startup company is a telecommunication company named “DialUP”. DialUp is a
telecommunications company which provides the best quality communication service with the
lowest data and voice rates in Bangladesh. DialUp features both prepaid and postpaid services
along with 5G high speed internet service. At present we are giving customers the opportunity to
customize their call and internet packages according to need and also customers can request their
desired amount of emergency balance on the DialUp app based on their eligibility status. The
eligibility status will be also shown on the DialUp app. Furthermore, DialUp also provides free
messenger, bKash and Nagad app services. Moreover, the company provides various bonuses
and offers frequently. The one thing our company follows is maintaining high quality service to
achieve customers ultimate satisfaction.
For my business, one of the opportunity gaps is the funding. In telecom business lots of funding
is needed and without funding, the business cannot grow. Another opportunity gap is finding
experts in this sector. In Bangladesh there are only four telecom industries. So for that, there is a
lack of telecom experts advisors who would help to provide ideas and give solutions for any
issues.
Apart from that, there are many great opportunities. In the telecom industry, no operator
provides free mobile banking app services. So our opportunity is to make mobile banking apps
free in order to catch our consumers' attention. Moreover, there is no 5G coverage in our country.
Our company will provide 5G internet service to create the opportunity for the people to use the
fastest internet connection in the country. Furthermore, another great opportunity created by our
company is reducing the unemployment rate in our country by providing jobs.
Task 2: Test the feasibility of the above business idea/ product. Students must perform a
survey among the targeted customers. And they must produce the survey questionnaire
and the statistics of the response.
Total 8 questionnaires had been asked in this survey. Four of the questionnaires’ charts are
shown here. On peoples main concern on sim cards, 66.7% people voted on quality service and
60% on offers and bonuses. It shows that how people focus most on the quality service and
offers and bonuses come on second focus. Low rate internet service comes in third position and
low rate calls comes on the last position with 40% votes.
On the question how people feel about existing sim card call rates, most of the people think that
the call rates are expensive by gaining 60% of the total vote and 40% of the people equally think
, call rates are moderate and also expensive by having a tie on 20% votes on both expensive and
moderate polls.
On thoughts about the existing sim card internet rate, the majority 60% people think the internet
rate is very expensive, 33.3% people think it is just expensive and only 6.7% of people think it is
budget friendly.
From the survey result, when it was asked if a new telecom service provider is needed to
improvise sim card services, 73.3% strongly agreed that it was needed and the rest 26.7% just
agreed that a new service provider was needed. So we can see that there was no objection and it
was necessary to bring up a new telecom business in the market.
explaining opportunity gap and opportunities
In Bangladesh, there is a common complaint against mobile operators that either their network
service is not up to the mark or their data and voice packages are too expensive to use.
Grameenphone is one of the most popular and large telecommunication companies in
Bangladesh but recently the company got banned for selling new sims for the reason of not being
able to provide good quality mobile operator service. Not only this company but also people
complain that every other sim company's services are very costly to use.
My startup company is a telecommunication company named “DialUP”. DialUp is a
telecommunications company which provides the best quality communication service with the
lowest data and voice rates in Bangladesh. DialUp features both prepaid and postpaid services
along with 5G high speed internet service. At present we are giving customers the opportunity to
customize their call and internet packages according to need and also customers can request their
desired amount of emergency balance on the DialUp app based on their eligibility status. The
eligibility status will be also shown on the DialUp app. Furthermore, DialUp also provides free
messenger, bKash and Nagad app services. Moreover, the company provides various bonuses
and offers frequently. The one thing our company follows is maintaining high quality service to
achieve customers ultimate satisfaction.
For my business, one of the opportunity gaps is the funding. In telecom business lots of funding
is needed and without funding, the business cannot grow. Another opportunity gap is finding
experts in this sector. In Bangladesh there are only four telecom industries. So for that, there is a
lack of telecom experts advisors who would help to provide ideas and give solutions for any
issues.
Apart from that, there are many great opportunities. In the telecom industry, no operator
provides free mobile banking app services. So our opportunity is to make mobile banking apps
free in order to catch our consumers' attention. Moreover, there is no 5G coverage in our country.
Our company will provide 5G internet service to create the opportunity for the people to use the
fastest internet connection in the country. Furthermore, another great opportunity created by our
company is reducing the unemployment rate in our country by providing jobs.
Task 2: Test the feasibility of the above business idea/ product. Students must perform a
survey among the targeted customers. And they must produce the survey questionnaire
and the statistics of the response.
Total 8 questionnaires had been asked in this survey. Four of the questionnaires’ charts are
shown here. On peoples main concern on sim cards, 66.7% people voted on quality service and
60% on offers and bonuses. It shows that how people focus most on the quality service and
offers and bonuses come on second focus. Low rate internet service comes in third position and
low rate calls comes on the last position with 40% votes.
On the question how people feel about existing sim card call rates, most of the people think that
the call rates are expensive by gaining 60% of the total vote and 40% of the people equally think
, call rates are moderate and also expensive by having a tie on 20% votes on both expensive and
moderate polls.
On thoughts about the existing sim card internet rate, the majority 60% people think the internet
rate is very expensive, 33.3% people think it is just expensive and only 6.7% of people think it is
budget friendly.
From the survey result, when it was asked if a new telecom service provider is needed to
improvise sim card services, 73.3% strongly agreed that it was needed and the rest 26.7% just
agreed that a new service provider was needed. So we can see that there was no objection and it
was necessary to bring up a new telecom business in the market.
