C201 PRE-ASSESSMENT
1. Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within
the organization?: Evaluating results
2. What is the result of a company increasing the delegation of authority
and the span of control?: Increased number of direct reports per
manager
3. Which two key elements does an effective organization include?:
Human interaction, structure
4. Why does a line organizational structure function most effectively in
a crisis situation?: It established a direct flow of authority
5. A company might divide itself into smaller groups that best match
the types of customers it service. this is an example of:
Departmentalization
6. Which primary driver does management use for an organization's
struc- ture?: Achievement of company goals
7. Which step in the organizing process results in management group
work activities into units within the organization?: Departmentalization
8. A high tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connec- tivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging?:
Product
1/5
, 9. Which marketing strategy is devoted to maintaining continuous bottom
line prices than relying on short term price cutting tactics such as cents
off coupons, rebates, and special sales?: Everyday low pricing
10.When would a pull promotional strategy enhance a competitive advan-
tage to market a product better than a push strategy?: When demand for
the product is driven by the end user
11.Which marketing tool is essential to building an effective
relationship marketing campaign?: An affinity program
12.Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?: Personal Selling
13.What three factors should be addressed in a successful marketing
plan? Choose 3 answers.: Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
14.Which three characteristics are measured in demographic
segmenta- tion? Choose 3 answers: Race and ethnicity, Income,
Household size
2/5
1. Which part of the organizing process aids in effective and efficient
progress toward planned goals and often results in changes within
the organization?: Evaluating results
2. What is the result of a company increasing the delegation of authority
and the span of control?: Increased number of direct reports per
manager
3. Which two key elements does an effective organization include?:
Human interaction, structure
4. Why does a line organizational structure function most effectively in
a crisis situation?: It established a direct flow of authority
5. A company might divide itself into smaller groups that best match
the types of customers it service. this is an example of:
Departmentalization
6. Which primary driver does management use for an organization's
struc- ture?: Achievement of company goals
7. Which step in the organizing process results in management group
work activities into units within the organization?: Departmentalization
8. A high tech startup company is launching a marketing campaign for its
new social media portal by highlighting how the portal exceeds the
connec- tivity and collaboration capabilities of all other social media sits.
Which type of competitive advantage is this company leveraging?:
Product
1/5
, 9. Which marketing strategy is devoted to maintaining continuous bottom
line prices than relying on short term price cutting tactics such as cents
off coupons, rebates, and special sales?: Everyday low pricing
10.When would a pull promotional strategy enhance a competitive advan-
tage to market a product better than a push strategy?: When demand for
the product is driven by the end user
11.Which marketing tool is essential to building an effective
relationship marketing campaign?: An affinity program
12.Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the disadvantage
of a high cost per contact?: Personal Selling
13.What three factors should be addressed in a successful marketing
plan? Choose 3 answers.: Target Market, Sales revenue goals, Plan
implementation timeline (not on list, marketing budget)
14.Which three characteristics are measured in demographic
segmenta- tion? Choose 3 answers: Race and ethnicity, Income,
Household size
2/5
