Case 2 marketing: Mars
Namen: -
Vak: Marketing, Bedrijfskunde
Docent: md
SSG-groep: 34
Datum van inleveren: 25 oktober 2022
, Inhoudsopgave
Vraag 1, inleiding........................................................................................................................................... 3
Vraag 2, Marketingmix................................................................................................................................... 4
Vraag 3, Doelsegment.................................................................................................................................... 5
Vraag 4a en 4b............................................................................................................................................... 5
Vraag 5, Piramide van Maslow....................................................................................................................... 7
Vraag 6, Advertentiedoel............................................................................................................................... 8
Vraag 7, Communicatie.................................................................................................................................. 8
Vraag 8, Promotie........................................................................................................................................ 11
Vraag 9, Conclusie/Beoordeling................................................................................................................... 12
Literatuurlijst............................................................................................................................................... 13
2
Namen: -
Vak: Marketing, Bedrijfskunde
Docent: md
SSG-groep: 34
Datum van inleveren: 25 oktober 2022
, Inhoudsopgave
Vraag 1, inleiding........................................................................................................................................... 3
Vraag 2, Marketingmix................................................................................................................................... 4
Vraag 3, Doelsegment.................................................................................................................................... 5
Vraag 4a en 4b............................................................................................................................................... 5
Vraag 5, Piramide van Maslow....................................................................................................................... 7
Vraag 6, Advertentiedoel............................................................................................................................... 8
Vraag 7, Communicatie.................................................................................................................................. 8
Vraag 8, Promotie........................................................................................................................................ 11
Vraag 9, Conclusie/Beoordeling................................................................................................................... 12
Literatuurlijst............................................................................................................................................... 13
2