FITBIT MARKETING
ANALYSE
Marketing BDK
27-09-2022
, Inhoudsopgave
Inleiding.................................................................................................................. 2
1. Interne analyse................................................................................................... 3
1.1 De Marktafbakening...................................................................................... 3
1.2 Het succes van Fitbit op de markt.................................................................3
1.3 Fitbit creëert waarde aan de afnemers.........................................................4
1.4 De marketingmix........................................................................................... 4
2. Externe analyse.................................................................................................. 5
2.1 Concurrenten van Fitbit................................................................................. 5
2.2 Concurrentiestrategie van Fitbit....................................................................7
2.3 Afnemers van Fitbit....................................................................................... 8
2.4 Macro-omgeving van Fitbit............................................................................9
2.5 Opportunities and threats........................................................................... 10
3. Strategische advies.......................................................................................... 10
Literatuurlijst........................................................................................................ 12
1
ANALYSE
Marketing BDK
27-09-2022
, Inhoudsopgave
Inleiding.................................................................................................................. 2
1. Interne analyse................................................................................................... 3
1.1 De Marktafbakening...................................................................................... 3
1.2 Het succes van Fitbit op de markt.................................................................3
1.3 Fitbit creëert waarde aan de afnemers.........................................................4
1.4 De marketingmix........................................................................................... 4
2. Externe analyse.................................................................................................. 5
2.1 Concurrenten van Fitbit................................................................................. 5
2.2 Concurrentiestrategie van Fitbit....................................................................7
2.3 Afnemers van Fitbit....................................................................................... 8
2.4 Macro-omgeving van Fitbit............................................................................9
2.5 Opportunities and threats........................................................................... 10
3. Strategische advies.......................................................................................... 10
Literatuurlijst........................................................................................................ 12
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