DPRR2613-ASSIGNMENT 02 2023

Creating a corporate identity is a strategy that companies use to identify and appeal to their target audiences. With an identity established, an organization can shape the public's perception of it, promote its values more effectively and more efficiently direct its marketing campaigns. For these reasons, understanding the value of a strong corporate identity is essential if you want to grow the influence of a business. Corporate identity is how a business entity presents itself to the public. It's a concept that centers on understanding how internal activities can inform external perception, and then using this knowledge to create an intentional image. The identity that an organization crafts for itself entails all of the aspects of its public image, including but not limited to: Marketing Advertising techniques Product packaging Logos Colors Staff uniforms or dress codes All these visible elements work together to create a definitive and recognizable "personality" for the business. Businesses typically base their corporate identity on their target audience, as it can be challenging to appeal to all consumer types at once. Although internal culture and values are integral to shaping company identity, the corporate identity definition applies to a company's visual assets and brand design. Corporate identity management is the process of controlling and managing all the relevant visual aspects and design elements and ensuring that they are used correctly by all employees. Corporate brand identity management involve: Ensuring employees have access to the correct logos, fonts, images, letterheads, business cards, etc. to ensure accurate brand positioning. Maintaining these corporate identity design elements so that the most recent version is always available. Governing how elements of corporate identity are applied to documents. Controlling how corporate identity elements are used in design by employees. Corporate image examples such as the golden arches of McDonald's, the red ribbon of Coca-Cola and the "swoosh" of Nike have grown into icons recognized around the world. Other brands, such as Kleenex and Xerox, have become synonymous with the underlying product, regardless of the company that makes it.