MNB1601 ASSIGNMENT 1 QUESTIONS
AND ANSWERS 2023
South Africa Airways (SAA) strives for low variability in respect of times of scheduled
departures to various destinations. Lower variability is the positive result of doing things
_________________ . correct answers) right every time
The inputs-process-output elements of the value chain is also known as the _____________ .
correct answers) transformation model
Which one of the following represents an input for an airline which makes transformation
possible? correct answers) Pilots and cabin crew
Which one of the following represents an input for an airline which is transformed? correct
answers) Passengers
Which one of the following represents an output for an airline? correct answers) Passengers at
new destinations
Which one of the following represents the transformation process of an airline? correct answers)
Change of location of passengers
Airports such as OR Tambo International must be able to deal with a short waiting tolerance as
passengers experience most value-adding activities first-hand. Passengers should be able to
collect baggage from terminals in a reasonable time period. This refers to the _____________ of
output. correct answers) visibility
Which one of the following is a characteristic of a service produced by a service provider such as
OR Tambo International? correct answers) Labour intensive
Identify the correct operational process used by BMW, a motor vehicle manufacturer. correct
answers) Mass process
The different processes required to manufacture the new Toyota Prius are arranged in
consecutive order and the layout is adapted to the Prius. This is known as the
____________________ layout. correct answers) product
Financial bonuses, such as the one offered to Derby employees for teamwork and productivity, is
an example of which kind of compensation? correct answers) Rewards
The Marketing Director was of the view that Derby should be moving towards a plan to
introduce a system of employee empowerment. This plan is a recognised employee motivational
,strategy. Which one of the following options is also an employee motivational strategy that
Derby could use? correct answers) Job design
To facilitate employee involvement, Derby may make use of _____________ which represent
work groups that take over the responsibility from management for solving quality problems.
correct answers) quality circles
Most modern approaches to work motivation are based on process theories. In this regard,
intention plays a key role in motivated behaviour. Which one of the following options is the most
common form of intention in the work place? correct answers) Goals
Zanele is the personal assistant of the Director of Ntseli Mining Incorporated. She has been
feeling demotivated as she has recently learned that other staff members, with smaller workloads
than her own, are receiving the same resources and rewards that are allocated to her. Zanele feels
that this allocation is unfair given her current workload. Which component of organisational
justice is described here? correct answers) Distributive justice
Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is feeling demotivated.
In order to improve her motivation, he decides to not only increase her salary to accurately
reflect the work she does for him, but also to provide her with a new title: Executive
Administrative Officer. This is an example of which factor of Herzberg's two-factor theory?
correct answers) Hygiene factor
According to which method are jobs compared according to the demands they make on the
employee? correct answers) Factor-comparison
A successful Human Resource (HR) manager will attempt to obtain as much value as possible
from development programmes. Which one of the following statements is correct regarding the
value to be gained from development programmes? correct answers) The HR manager
undertakes follow-up studies to determine if the training programmes have had the desired effect.
Mareth is the owner of a very artistic clothing line and is passionate about developing her staff.
She has developed an intensive training and development program for all her employees which
consists of away-from-the-job training and development. If the goal of the method being used is
to analyse interpersonal problems and to develop human relations skills, which method has she
chosen? correct answers) Role playing
Catherine is the human resource manager at Sparta Training Academy. She is compiling a
document which details the knowledge, skills and abilities relevant to one of the positions
opening up in the academy. With which component of human resource planning is Catherine
busy? correct answers) Job specification
Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability by
looking to reduce its water usage and CO2 footprint. Which principle of the marketing concept is
addressed by focussing on sustainability and the environment? correct answers) The principle of
social responsibility
,Heineken and SABMiller recently joined forces with three other beer giants to promote beer's
versatility. This is an obvious attempt by the major beer producers in the world to grow generic
beer consumption (primary demand) in the face of new competitive products. If the satisfaction
of consumer needs and demands is ignored this can have serious financial implications for the
enterprise. This is known as which principle of the marketing concept? correct answers) The
principle of consumer orientation
The four marketing variables, known as the marketing mix, combine to form the market offering.
Decisions about the use of the four Ps result in the marketing _____________ which is directed
at specific consumers in a specific environment. correct answers) strategy
Mondi is one of the main researchers at Info Gate, an international marketing research company.
Before commencing with a new research project, Mondi will first look for historical data,
compiled for other studies, to determine if any of the research objectives at hand can be
achieved. Which type of data will Mondi require? correct answers) Secondary data
At the end of each research project, Mondi must 'tell the story' of the research project. It is
necessary for him to communicate the knowledge and findings of the research study in an
understandable and scientific manner. Which tool will Mondi use to do this? correct answers) A
research report
After being encouraged by his girlfriend, Archie buys an entire range of new facial care products
targeted at men. However, before he starts to use the products his girlfriend breaks up with him
and Archie throws away the products, unused. This is an example of an/a ____________ of
consumer behaviour. correct answers) overt act
There are four influences in any organisational buying decision. Which one of the following is
one of these influences? correct answers) The environment
Hashim is the marketing manager of Pens Galore. Sales have steadily been declining and Hashim
is suspecting that their pens are being marketed to the wrong consumer market. He has decided
to start from scratch by looking at marketing segmentation. What should Hashim do next if he
has already identified the needs of the consumers in the market? correct answers) Group the
identified needs into homogeneous subgroups.
Hashim must also be aware that, in order for segmentation to be meaningful, certain criteria must
be met. Which one of the following represents a requirement for meaningful market
segmentation? correct answers) The segment must be identifiable and measurable.
Cosmetic samples that will be distributed to consumers are a form of ___________. correct
answers) sales promotion
Which one of the following equations would IBM have used to calculate the company's profit or
loss? correct answers) Income - cost
, Which one of the following equations would Microsoft have used to calculate their revenue
(income)? correct answers) Price x units sold
Zanele is the financial manager at Brophy and Associates. She is busy compiling the financial
statements to present to the board. Which one of the following financial statements will be used
to present the capital structure of Brophy and Associates? correct answers) The statement of
financial position
Which one of the following items would NOT contribute to shareholders' interest? correct
answers) Capital gains tax
________________ is the ability of the business to satisfy its short-term obligations as they
become due. correct answers) Liquidity
Kaniki is the financial manager at Eat Fast, a popular take-away restaurant in Pinetown. He is
busy looking at the cost-volume-profit relationship of their very popular bunny chow dish and
has the following information available: Sales price: R12 per dish Variable cost: R8 per dish
Total fixed cost per annum: R100 000 Number of meals made and sold per year: 30 000 What is
the estimated profitability of Eat Fast's bunny chow dish? correct answers) R20 000
The present value is the amount that can be ___________________________ . correct answers)
invested today at a given interest rate i per period in order to grow to the same future amount
after n periods
Nomvula is the secretary of a labour union at Goliath National Mine in Uganda. He has
requested that the financial manager send him the latest financial ratios. Why would Nomvula be
interested in the financial ratios of the mine? correct answers) He has need of the information
with the view to salary negotiations.
Inventories should be kept to provide for risks involved in purchasing from far away suppliers.
Which one of the following is a disadvantage of too much inventory? correct answers) Losses in
terms of depreciation.
If Toyota moves away from the JIT system and decides to incorporate a new computer-assisted
system which is used to maintain minimum inventory levels, they would make use of the
______________ system. correct answers) materials-requirements planning
Tebogo is the purchasing and supply manager at Cross Pharmacy, a large national chain of
pharmacies. One of his key performance areas is managing the purchasing and supply function
for the future. In this regard, Tebogo is responsible for safeguarding materials provisions and the
development of supplier sources. Tebogo is responsible for which level of purchasing and supply
planning? correct answers) Strategic level
Tebogo has secured a contract with a French beauty brand for the exclusive distribution of their
products in South Africa. To facilitate the distribution of these products in South Africa, Tebogo
(who is situated at Cross Pharmacy's headquarters) will be responsible for all of the purchasing.
AND ANSWERS 2023
South Africa Airways (SAA) strives for low variability in respect of times of scheduled
departures to various destinations. Lower variability is the positive result of doing things
_________________ . correct answers) right every time
The inputs-process-output elements of the value chain is also known as the _____________ .
correct answers) transformation model
Which one of the following represents an input for an airline which makes transformation
possible? correct answers) Pilots and cabin crew
Which one of the following represents an input for an airline which is transformed? correct
answers) Passengers
Which one of the following represents an output for an airline? correct answers) Passengers at
new destinations
Which one of the following represents the transformation process of an airline? correct answers)
Change of location of passengers
Airports such as OR Tambo International must be able to deal with a short waiting tolerance as
passengers experience most value-adding activities first-hand. Passengers should be able to
collect baggage from terminals in a reasonable time period. This refers to the _____________ of
output. correct answers) visibility
Which one of the following is a characteristic of a service produced by a service provider such as
OR Tambo International? correct answers) Labour intensive
Identify the correct operational process used by BMW, a motor vehicle manufacturer. correct
answers) Mass process
The different processes required to manufacture the new Toyota Prius are arranged in
consecutive order and the layout is adapted to the Prius. This is known as the
____________________ layout. correct answers) product
Financial bonuses, such as the one offered to Derby employees for teamwork and productivity, is
an example of which kind of compensation? correct answers) Rewards
The Marketing Director was of the view that Derby should be moving towards a plan to
introduce a system of employee empowerment. This plan is a recognised employee motivational
,strategy. Which one of the following options is also an employee motivational strategy that
Derby could use? correct answers) Job design
To facilitate employee involvement, Derby may make use of _____________ which represent
work groups that take over the responsibility from management for solving quality problems.
correct answers) quality circles
Most modern approaches to work motivation are based on process theories. In this regard,
intention plays a key role in motivated behaviour. Which one of the following options is the most
common form of intention in the work place? correct answers) Goals
Zanele is the personal assistant of the Director of Ntseli Mining Incorporated. She has been
feeling demotivated as she has recently learned that other staff members, with smaller workloads
than her own, are receiving the same resources and rewards that are allocated to her. Zanele feels
that this allocation is unfair given her current workload. Which component of organisational
justice is described here? correct answers) Distributive justice
Arabang, the Director of Ntseli Mining Incorporated, realises that Zanele is feeling demotivated.
In order to improve her motivation, he decides to not only increase her salary to accurately
reflect the work she does for him, but also to provide her with a new title: Executive
Administrative Officer. This is an example of which factor of Herzberg's two-factor theory?
correct answers) Hygiene factor
According to which method are jobs compared according to the demands they make on the
employee? correct answers) Factor-comparison
A successful Human Resource (HR) manager will attempt to obtain as much value as possible
from development programmes. Which one of the following statements is correct regarding the
value to be gained from development programmes? correct answers) The HR manager
undertakes follow-up studies to determine if the training programmes have had the desired effect.
Mareth is the owner of a very artistic clothing line and is passionate about developing her staff.
She has developed an intensive training and development program for all her employees which
consists of away-from-the-job training and development. If the goal of the method being used is
to analyse interpersonal problems and to develop human relations skills, which method has she
chosen? correct answers) Role playing
Catherine is the human resource manager at Sparta Training Academy. She is compiling a
document which details the knowledge, skills and abilities relevant to one of the positions
opening up in the academy. With which component of human resource planning is Catherine
busy? correct answers) Job specification
Heineken's new strategy, Brewing a Better Future, primarily focusses on sustainability by
looking to reduce its water usage and CO2 footprint. Which principle of the marketing concept is
addressed by focussing on sustainability and the environment? correct answers) The principle of
social responsibility
,Heineken and SABMiller recently joined forces with three other beer giants to promote beer's
versatility. This is an obvious attempt by the major beer producers in the world to grow generic
beer consumption (primary demand) in the face of new competitive products. If the satisfaction
of consumer needs and demands is ignored this can have serious financial implications for the
enterprise. This is known as which principle of the marketing concept? correct answers) The
principle of consumer orientation
The four marketing variables, known as the marketing mix, combine to form the market offering.
Decisions about the use of the four Ps result in the marketing _____________ which is directed
at specific consumers in a specific environment. correct answers) strategy
Mondi is one of the main researchers at Info Gate, an international marketing research company.
Before commencing with a new research project, Mondi will first look for historical data,
compiled for other studies, to determine if any of the research objectives at hand can be
achieved. Which type of data will Mondi require? correct answers) Secondary data
At the end of each research project, Mondi must 'tell the story' of the research project. It is
necessary for him to communicate the knowledge and findings of the research study in an
understandable and scientific manner. Which tool will Mondi use to do this? correct answers) A
research report
After being encouraged by his girlfriend, Archie buys an entire range of new facial care products
targeted at men. However, before he starts to use the products his girlfriend breaks up with him
and Archie throws away the products, unused. This is an example of an/a ____________ of
consumer behaviour. correct answers) overt act
There are four influences in any organisational buying decision. Which one of the following is
one of these influences? correct answers) The environment
Hashim is the marketing manager of Pens Galore. Sales have steadily been declining and Hashim
is suspecting that their pens are being marketed to the wrong consumer market. He has decided
to start from scratch by looking at marketing segmentation. What should Hashim do next if he
has already identified the needs of the consumers in the market? correct answers) Group the
identified needs into homogeneous subgroups.
Hashim must also be aware that, in order for segmentation to be meaningful, certain criteria must
be met. Which one of the following represents a requirement for meaningful market
segmentation? correct answers) The segment must be identifiable and measurable.
Cosmetic samples that will be distributed to consumers are a form of ___________. correct
answers) sales promotion
Which one of the following equations would IBM have used to calculate the company's profit or
loss? correct answers) Income - cost
, Which one of the following equations would Microsoft have used to calculate their revenue
(income)? correct answers) Price x units sold
Zanele is the financial manager at Brophy and Associates. She is busy compiling the financial
statements to present to the board. Which one of the following financial statements will be used
to present the capital structure of Brophy and Associates? correct answers) The statement of
financial position
Which one of the following items would NOT contribute to shareholders' interest? correct
answers) Capital gains tax
________________ is the ability of the business to satisfy its short-term obligations as they
become due. correct answers) Liquidity
Kaniki is the financial manager at Eat Fast, a popular take-away restaurant in Pinetown. He is
busy looking at the cost-volume-profit relationship of their very popular bunny chow dish and
has the following information available: Sales price: R12 per dish Variable cost: R8 per dish
Total fixed cost per annum: R100 000 Number of meals made and sold per year: 30 000 What is
the estimated profitability of Eat Fast's bunny chow dish? correct answers) R20 000
The present value is the amount that can be ___________________________ . correct answers)
invested today at a given interest rate i per period in order to grow to the same future amount
after n periods
Nomvula is the secretary of a labour union at Goliath National Mine in Uganda. He has
requested that the financial manager send him the latest financial ratios. Why would Nomvula be
interested in the financial ratios of the mine? correct answers) He has need of the information
with the view to salary negotiations.
Inventories should be kept to provide for risks involved in purchasing from far away suppliers.
Which one of the following is a disadvantage of too much inventory? correct answers) Losses in
terms of depreciation.
If Toyota moves away from the JIT system and decides to incorporate a new computer-assisted
system which is used to maintain minimum inventory levels, they would make use of the
______________ system. correct answers) materials-requirements planning
Tebogo is the purchasing and supply manager at Cross Pharmacy, a large national chain of
pharmacies. One of his key performance areas is managing the purchasing and supply function
for the future. In this regard, Tebogo is responsible for safeguarding materials provisions and the
development of supplier sources. Tebogo is responsible for which level of purchasing and supply
planning? correct answers) Strategic level
Tebogo has secured a contract with a French beauty brand for the exclusive distribution of their
products in South Africa. To facilitate the distribution of these products in South Africa, Tebogo
(who is situated at Cross Pharmacy's headquarters) will be responsible for all of the purchasing.
