Complete
Selling the same goods to different targeted groups at different prices is called:
Price Discrimination
Geoadvertising sends ads to users based on their:
GPS Location
Which of the following dimensions of e-commerce technology involves engaging
consumers in a dialogue that
dynamically adjusts the experience to the individual?
Interactivity
What standards are referred to when discussing universal standards as a unique
feature of e-commerce?
Internet Technology
Facebook's Like button is an example of which of the following?
Network Notification
Content providers use ________ systems to process large amounts of very small
monetary transactions cost-effectively
Micropayment
Compared to digital goods, traditional goods have
higher costs of distribution
What percent of online retailers now have m-commerce websites?
55 percent
In planning a robust e-commerce presence, you will want to consider the blog
platform as part of your ________
presence.
social media
Which of the following Internet business models involves a merchant creating an
online digital environment that
enables people with like interests to share information?
Community Provider
Which of the following best illustrates the transaction fee revenue model?
Netflix charges customers a monthly fee for access to its library of movies
What is the difference between personalization and customization, as applied to
e-commerce technologies?
Personalization refers to adjusting marketing messages for a consumer; customization
refers to adjusting a product or service based on a user's preferences.
Amazon.com is known primarily for its use of which of the following business
models?
E-tailer
Which of the following is an example of a direct good in the automobile industry?
Sheet Steal
Which of the following companies uses the subscription revenue model?
Netflix
, Information ________ exists when one party in a transaction has more
information that is important for the transaction
than the other party.
asymmetry
All of the following are unique features of e-commerce technology,
except
Transparency
Which of the following best illustrates the sales revenue model?
Apple accepts micropayments for single music track downloads.
Removing the business process layers in a distribution channel is called:
disintermediation
Which of the following best illustrates the advertising revenue model?
Facebook provides a social network for free, but shows sponsored content in users'
News Feeds.
Procurement involves all of the following
except
production scheduling
Compared to traditional markets, digital markets have:
lower distributed delivery costs
What is the primary benefit to consumers of disintermediation?
Lower costs
Which of the following is not an example of location-based services?
Identity theft trackin
Compared to traditional goods, digital goods have:
greater pricing flexibility.
The process of sourcing goods and materials, negotiating with suppliers, paying
for goods, and making delivery
arrangements is called:
procurement
Ikea asked for the help of its customers in designing new furniture. This is an
example of:
crowd sourcing
Craigslist is an example of:
C2C e-commerce
A well-designed ESS will allow management to:
all of the above
The decisions involved in creating and producing a corporate intranet can be
classified as ________ decisions.
semistructured
Group Decision Support Systems (GDSS):
facilitate the solution of unstructured problems
BI that is designed to determine the most likely effects of changes in the
business environment is called:
predictive analytics
Decisions regarding managing and monitoring day-to-day business activities are
referred to as ________ intelligence.