Marketo Certification Associate (MCA) exam 2023 with
complete solution
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database
C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team
C. To give away more information
If your goal is to generate new prospects in your database, which strategy should
you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising
D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image
C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo tracking
pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
A. Opens
This measures the relevancy and context of an email by taking the number of
unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
, C. Clicks
D. Engagement Score
C. Clicks
This shows the effectiveness of the content in your program based on a
proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text
B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token
D. Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field
in your forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database.
C. The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
A. A maximum of 10 fields from the database which are determined by the
administrator
B. All custom fields in the database
C. Only the text fields in the database
D. Only the standard database fields
B. All custom fields in the database
View email metrics for your email send, including opens, clicks, and
unsubscribes.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
D. Email Program Dashboard
complete solution
Marketing automation platforms do NOT have which functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database
C. Host your organization's website
Which is NOT a reason to gate content for middle-funnel stage buyers?
A. To learn which of your visitors are most likely to make a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team
C. To give away more information
If your goal is to generate new prospects in your database, which strategy should
you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising
D. Pay-per-click advertising
Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image
C. An unsubscribe link
This registers when images are downloaded in an email and a Marketo tracking
pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
A. Opens
This measures the relevancy and context of an email by taking the number of
unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
B. Click to Open %
This shows the number of people who interacted with links in your email.
A. Opens
B. Click to Open %
, C. Clicks
D. Engagement Score
C. Clicks
This shows the effectiveness of the content in your program based on a
proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score
D. Engagement Score
Which element is NOT typically found on a landing page?
A. Hero image
B. Subject line
C. Head line
D. Body text
B. Subject line
A marketer would like the recipient's first name to appear on a landing page.
Which type of token should the marketer use?
A. Landing page token
B. My token
C. Company token
D. Lead (person) token
D. Lead (person) token
Which is the main advantage of using a select (picklist) field instead of a text field
in your forms?
A. It is easier to create select fields in the form editor.
B. Select fields look better on mobile devices.
C. The data will all be entered the same way, making for a cleaner database.
D. Visitors can enter their own text, making for a more accurate database.
C. The data will all be entered the same way, making for a cleaner database.
Which types of fields can be added to a form?
A. A maximum of 10 fields from the database which are determined by the
administrator
B. All custom fields in the database
C. Only the text fields in the database
D. Only the standard database fields
B. All custom fields in the database
View email metrics for your email send, including opens, clicks, and
unsubscribes.
A. Program Performance Report
B. Email Performance Report
C. Landing Page Performance Report
D. Email Program Dashboard
E. Email Link Performance Report
D. Email Program Dashboard
