MARKET ANALYSIS –‘UDAAN’
Submitted in partial fulfilment of the requirements for
MASTERS IN BUSINESS ADMINISTRATION
TO
PES UNIVERSITY
BY
NAME: SAPTHAGIRI R S
SRN: PES1PG21MB304
PRN: PES1202102918
UNDER THE GUIDANCE OF
Prof. Arvind Giri K
(Assistant Professor)
PES UNIVERSITY 100 FEET RING ROAD, BANASHANKARI STAGE III,
DWARAKA NAGAR, BANASHANKARI, BANGALORE
KARNATAKA - 560085
1
, MARKET ANALYSIS -‘UDAAN’
ABSTRACT: -
Udaan is a business-to-business (B2B) E-commerce platform that connects
traders, manufacturers, retailers, and distributors in one place. The platform aims to make doing
business in India easier by making B2B ecommerce simple and efficiently. In this paper we are
going to see how Udaan's address the challenge of a local shopkeeper with a low population
that often travels to larger cities to acquire and sell things in bulk, despite the fact that there are
more capable competitors. How Udaan addresses the massive issue of the ordinary retailer who
caters to the middle class in India. And how this Indian start up become unicorn business within
2 years, for that how Udaan implemented there marketing strategies, what are the Strength,
weakness, opportunities and threats for the companies. The most important lesson we can take
away from the Udaan paper is that focused partners are the relationships you have with other
businesses, legislators, or non-consumer entities that assist your plan of action succeed. These
are the relationships that your company has with its suppliers, manufacturers, coworkers, and
so on. Because of Udaan, manufacturers and customers are the primary partners.
KEYWORDS:. Udaan, suppliers, merchants, buyer and seller, B2B.
2
, 1. Introduction;-
Hiveloop owns and operates Udaan, a Bangalore-based business-to-consumer
marketplace. Ex Flipkart workers Amod Malviya,Vaibhav Gupta , and Sujeet Kumar started
it. Udaan is an online marketplace that links suppliers and distributors with retailers. According
to sources, the marketplace was the quickest Indian start-up to attain a capitalization of $billion
dollars in only 26 months. At the moment, the only categories offered to the consumer are
fashion and gadgets.
It is primarily intended to address essential trade issues for medium , small and big
firms throughout India. It is the biggest nationwide distribution network of its type, allowing
retailers and enterprises to source items through producers, trademarks, white labeling,
importers, and other suppliers on an unified platform. Udaan empowers users to leverage
technology to build their businesses. Udaan gives its buyers and sellers access to new markets
by offering a rapid, low-cost, low-waste, highly-reliable shipping and delivery system across
India. Udaan Finance, the NBFC arm focusing on SME finance, offers financial products to
buyers and sellers to help them build their businesses.
Businesses may contact sellers and buyers all throughout the nation. The Udaan
platform supports fast and simple transactions by providing its retailers with cheap and best
prices, excellent quality, and best selection. Udaan facilitates direct connections between
buyers and sellers, allowing for one-on-one dialogues to negotiate trade conditions between
parties involved. The chat function enables you to hold a secure and private discussion in
instantaneously in the tongue of your choosing. The entire process is smooth.
1.1 How Udaan's Support for Small Business Owners?
They feel that in India, Business to Business is the new B2C. It links merchants with suppliers
and dealers who offer over 15 lakh goods ranging from electronics and clothing to groceries
and fresh vegetables.
Udaan also features a chat function that allows you to hold a secure and private conversation
in real time in the languages of your choosing. It provides for a direct link between buyers and
sellers, allowing with one dialogues to renegotiate trade conditions amongst parties involved.
3
Submitted in partial fulfilment of the requirements for
MASTERS IN BUSINESS ADMINISTRATION
TO
PES UNIVERSITY
BY
NAME: SAPTHAGIRI R S
SRN: PES1PG21MB304
PRN: PES1202102918
UNDER THE GUIDANCE OF
Prof. Arvind Giri K
(Assistant Professor)
PES UNIVERSITY 100 FEET RING ROAD, BANASHANKARI STAGE III,
DWARAKA NAGAR, BANASHANKARI, BANGALORE
KARNATAKA - 560085
1
, MARKET ANALYSIS -‘UDAAN’
ABSTRACT: -
Udaan is a business-to-business (B2B) E-commerce platform that connects
traders, manufacturers, retailers, and distributors in one place. The platform aims to make doing
business in India easier by making B2B ecommerce simple and efficiently. In this paper we are
going to see how Udaan's address the challenge of a local shopkeeper with a low population
that often travels to larger cities to acquire and sell things in bulk, despite the fact that there are
more capable competitors. How Udaan addresses the massive issue of the ordinary retailer who
caters to the middle class in India. And how this Indian start up become unicorn business within
2 years, for that how Udaan implemented there marketing strategies, what are the Strength,
weakness, opportunities and threats for the companies. The most important lesson we can take
away from the Udaan paper is that focused partners are the relationships you have with other
businesses, legislators, or non-consumer entities that assist your plan of action succeed. These
are the relationships that your company has with its suppliers, manufacturers, coworkers, and
so on. Because of Udaan, manufacturers and customers are the primary partners.
KEYWORDS:. Udaan, suppliers, merchants, buyer and seller, B2B.
2
, 1. Introduction;-
Hiveloop owns and operates Udaan, a Bangalore-based business-to-consumer
marketplace. Ex Flipkart workers Amod Malviya,Vaibhav Gupta , and Sujeet Kumar started
it. Udaan is an online marketplace that links suppliers and distributors with retailers. According
to sources, the marketplace was the quickest Indian start-up to attain a capitalization of $billion
dollars in only 26 months. At the moment, the only categories offered to the consumer are
fashion and gadgets.
It is primarily intended to address essential trade issues for medium , small and big
firms throughout India. It is the biggest nationwide distribution network of its type, allowing
retailers and enterprises to source items through producers, trademarks, white labeling,
importers, and other suppliers on an unified platform. Udaan empowers users to leverage
technology to build their businesses. Udaan gives its buyers and sellers access to new markets
by offering a rapid, low-cost, low-waste, highly-reliable shipping and delivery system across
India. Udaan Finance, the NBFC arm focusing on SME finance, offers financial products to
buyers and sellers to help them build their businesses.
Businesses may contact sellers and buyers all throughout the nation. The Udaan
platform supports fast and simple transactions by providing its retailers with cheap and best
prices, excellent quality, and best selection. Udaan facilitates direct connections between
buyers and sellers, allowing for one-on-one dialogues to negotiate trade conditions between
parties involved. The chat function enables you to hold a secure and private discussion in
instantaneously in the tongue of your choosing. The entire process is smooth.
1.1 How Udaan's Support for Small Business Owners?
They feel that in India, Business to Business is the new B2C. It links merchants with suppliers
and dealers who offer over 15 lakh goods ranging from electronics and clothing to groceries
and fresh vegetables.
Udaan also features a chat function that allows you to hold a secure and private conversation
in real time in the languages of your choosing. It provides for a direct link between buyers and
sellers, allowing with one dialogues to renegotiate trade conditions amongst parties involved.
3
