Marketo Certification Associate (MCA) exam
1. Marketing automation platforms do NOT have which
functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database: ANS C. Host your organization's
website
2. Which is NOT a reason to gate content for middle-
funnel stage buyers?
A. To learn which of your visitors are most likely to make
a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team:
ANS C. To give away more information
3. If your goal is to generate new prospects in your
,database, which strategy should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising: ANS D. Pay-per-click advertising
4. Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image: ANS C. An unsubscribe link
5. This registers when images are downloaded in an
email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score: ANS A. Opens
,6. This measures the relevancy and context of an email
by taking the number of unique clicks divided by the
number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score: ANS B. Click to Open %
7. This shows the number of people who interacted with
links in your email.
A. Opens
B. Click to Open %
, C. Clicks
D. Engagement Score: ANS C. Clicks
8. This shows the effectiveness of the content in your
program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score: ANS D. Engagement Score
9. Which element is NOT typically found on a landing
page?
A. Hero image
B. Subject line
C. Head line
D. Body text: ANS B. Subject line
10. A marketer would like the recipient's first name to
appear on a landing page.
1. Marketing automation platforms do NOT have which
functionality?
A. Host landing pages
B. Score leads
C. Host your organization's website
D. Segment your database: ANS C. Host your organization's
website
2. Which is NOT a reason to gate content for middle-
funnel stage buyers?
A. To learn which of your visitors are most likely to make
a purchase
B. To collect data about your prospects
C. To give away more information
D. To generate better quality leads for the sales team:
ANS C. To give away more information
3. If your goal is to generate new prospects in your
,database, which strategy should you use?
A. Email Marketing
B. Direct Mail
C. Telemarketing
D. Pay-per-click advertising: ANS D. Pay-per-click advertising
4. Which feature must a non-operational email have?
A. A preview test sent for review prior to the deployment
B. A subject line with 50 characters or less
C. An unsubscribe link
D. At least one image: ANS C. An unsubscribe link
5. This registers when images are downloaded in an
email and a Marketo tracking pixel loads.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score: ANS A. Opens
,6. This measures the relevancy and context of an email
by taking the number of unique clicks divided by the
number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score: ANS B. Click to Open %
7. This shows the number of people who interacted with
links in your email.
A. Opens
B. Click to Open %
, C. Clicks
D. Engagement Score: ANS C. Clicks
8. This shows the effectiveness of the content in your
program based on a proprietary algorithm.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score: ANS D. Engagement Score
9. Which element is NOT typically found on a landing
page?
A. Hero image
B. Subject line
C. Head line
D. Body text: ANS B. Subject line
10. A marketer would like the recipient's first name to
appear on a landing page.
