BCOM 3950
Summer 2020 Assignment Instructions
This packet contains information designed to help you effectively complete many BCOM 3950
assignments. These assignments are in addition to the required reading and exercises you must
complete on Connect. If you review this information, apply the explanations provided in class,
follow the principles described in the textbook, and take advantage of peer review, you will
improve your performance on these assignments.
You will submit most assignments to a designated iCollege Dropbox. Go to your iCollege BCOM
class site, click on the Assessments tab, click Assignments. Pay careful attention to the name of
the Dropbox so that you put your files in the right place. All files submitted to iCollege must be in
one of the following formats: doc, docx, or pdf. The file name must not include special
characters.
The due dates are provided by your instructor on a separate document. If changes are necessary,
they will be announced in class and on iCollege.
Contents
SUCCESSFUL COMPLETION OF THESE ASSIGNMENTS WILL HELP YOU........................................................................2
VIDEO INTRO TO CLASS WILL HELP YOU BUILD YOUR PERSONAL BRAND AND BUSINESS NETWORK.......................3
DIRECTIONS: CAREER REPORT WILL HELP YOU INFORM WITH CLARITY AND INTENT...............................................5
PROFESSIONAL VIDEO PITCH OF SELF WILL HELP YOU BUILD YOUR PERSONAL BRAND AND BUSINESS NETWORK 7
TEAM PROJECT WILL HELP YOU WORK WITH TEAMS AND DIVERSITY......................................................................11
PERSUASIVE PRESENTATION & MEMO WILL HELP YOU PERSUADE DECISION MAKERS..........................................14
APPENDICES..................................................................................................................................................................21
HOW TO POST AND REVIEW VIDEOS ON CONNECT...................................................................................................21
HOW TO POST TO KALTURA ON ICOLLEGE – USE ONLY WITH INSTRUCTOR PERMISSION.......................................21
RESOURCES FOR VIDEO PRODUCTION AND DELIVERY SUCCESS...............................................................................21
RESOURCES FOR BUSINESS EMAILS AND LETTERS......................................................................................................22
RESOURCES FOR BUSINESS MEMOS............................................................................................................................22
RESOURCES FOR PRESENTATION SUCCESS.................................................................................................................23
RESOURCES FOR CREATING WORKS CITED.................................................................................................................23
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 1
,Successful Completion of These Assignments Will Help You
You will learn how to:
• package yourself in an interesting and memorable way
• project a professional and confident image
• make written requests, using effective tone and style
• inform others in a clear, concise manner
• write effective thank-you notes
• use library databases for insightful research
• tailor content to an audience
• work effectively in teams
• build confidence in delivery skills
• build credible, effective, and fair persuasive presentations
• practice convincing people to accept your call for action
• create effective visual aids
• build a network of professional contacts
• practice analytical speaker evaluation skills
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 2
,Video Intro to Class
Will Help You Build Your Personal Brand and Business Network
Grade on a 1,500-point scale:
Video............................................................50 points
Peer Feedback
(earned under “participation”)...........10 points
THE RUBRIC IS PUBLISHED ON CONNECT AND IS SHOWN IN THE RUBRICS PACKET.
Note: The posted deadline is for the completion of the entire assignment: video + peer review. Be
sure and submit your video by three days before the final deadline. That will give your peers time
to review it.
RECORDED VIDEO OVERVIEW
Use this assignment to introduce yourself to the class. Focus on:
• Why you chose GSU, major, expected graduation date, major
• Desired job within one year of graduation, current work experience
• Information on where you are from and which community you live in now
• 2 or 3 of the following: Unique experiences, hobbies, language skills, family lifeThis
assignment has two parts.
1) You will create and upload a short video of your
introduction. 2) You will review the videos of your
assigned classmates.
Wear business casual or business professional attire.
KNOWLEDGE AND SKILLS
The skills learned during this assignment will help you to:
• Project a professional image, online and in person
• Identify and promote your key attributes as you apply for jobs and network with
professionals
• Conduct effective research
• Speak with confidence and credibility
• Practice effective recording and production techniques
DELIVERABLES
Video: 60 ‒ 90 seconds long. Upload it to McGraw-Hill Connect/GoReact by clicking on
the link in the weekly module.
Provide feedback to your assigned group members using the Connect assignment link.
INSTRUCTIONS
• Make it memorable by including unique, interesting details. Let the class know
your name, major, career goal, and the skills that make you valuable member
of a team.
• Make it factual, providing clear examples (proof!) of your opinions.
• Make a favorable impression by dressing professionally. Put the camera on a tripod
or stable surface. Look directly into the camera lens. Speak from memory, and use
clear, enthusiastic vocals. Project poise. Do not open with a wave.
Video Help: We use Connect/GoReact for the assignment. This site has useful information on
how to record, upload, and review the video.
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 3
, https://help.goreact.com/hc/en-us/articles/360002346311
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 4
Summer 2020 Assignment Instructions
This packet contains information designed to help you effectively complete many BCOM 3950
assignments. These assignments are in addition to the required reading and exercises you must
complete on Connect. If you review this information, apply the explanations provided in class,
follow the principles described in the textbook, and take advantage of peer review, you will
improve your performance on these assignments.
You will submit most assignments to a designated iCollege Dropbox. Go to your iCollege BCOM
class site, click on the Assessments tab, click Assignments. Pay careful attention to the name of
the Dropbox so that you put your files in the right place. All files submitted to iCollege must be in
one of the following formats: doc, docx, or pdf. The file name must not include special
characters.
The due dates are provided by your instructor on a separate document. If changes are necessary,
they will be announced in class and on iCollege.
Contents
SUCCESSFUL COMPLETION OF THESE ASSIGNMENTS WILL HELP YOU........................................................................2
VIDEO INTRO TO CLASS WILL HELP YOU BUILD YOUR PERSONAL BRAND AND BUSINESS NETWORK.......................3
DIRECTIONS: CAREER REPORT WILL HELP YOU INFORM WITH CLARITY AND INTENT...............................................5
PROFESSIONAL VIDEO PITCH OF SELF WILL HELP YOU BUILD YOUR PERSONAL BRAND AND BUSINESS NETWORK 7
TEAM PROJECT WILL HELP YOU WORK WITH TEAMS AND DIVERSITY......................................................................11
PERSUASIVE PRESENTATION & MEMO WILL HELP YOU PERSUADE DECISION MAKERS..........................................14
APPENDICES..................................................................................................................................................................21
HOW TO POST AND REVIEW VIDEOS ON CONNECT...................................................................................................21
HOW TO POST TO KALTURA ON ICOLLEGE – USE ONLY WITH INSTRUCTOR PERMISSION.......................................21
RESOURCES FOR VIDEO PRODUCTION AND DELIVERY SUCCESS...............................................................................21
RESOURCES FOR BUSINESS EMAILS AND LETTERS......................................................................................................22
RESOURCES FOR BUSINESS MEMOS............................................................................................................................22
RESOURCES FOR PRESENTATION SUCCESS.................................................................................................................23
RESOURCES FOR CREATING WORKS CITED.................................................................................................................23
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 1
,Successful Completion of These Assignments Will Help You
You will learn how to:
• package yourself in an interesting and memorable way
• project a professional and confident image
• make written requests, using effective tone and style
• inform others in a clear, concise manner
• write effective thank-you notes
• use library databases for insightful research
• tailor content to an audience
• work effectively in teams
• build confidence in delivery skills
• build credible, effective, and fair persuasive presentations
• practice convincing people to accept your call for action
• create effective visual aids
• build a network of professional contacts
• practice analytical speaker evaluation skills
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 2
,Video Intro to Class
Will Help You Build Your Personal Brand and Business Network
Grade on a 1,500-point scale:
Video............................................................50 points
Peer Feedback
(earned under “participation”)...........10 points
THE RUBRIC IS PUBLISHED ON CONNECT AND IS SHOWN IN THE RUBRICS PACKET.
Note: The posted deadline is for the completion of the entire assignment: video + peer review. Be
sure and submit your video by three days before the final deadline. That will give your peers time
to review it.
RECORDED VIDEO OVERVIEW
Use this assignment to introduce yourself to the class. Focus on:
• Why you chose GSU, major, expected graduation date, major
• Desired job within one year of graduation, current work experience
• Information on where you are from and which community you live in now
• 2 or 3 of the following: Unique experiences, hobbies, language skills, family lifeThis
assignment has two parts.
1) You will create and upload a short video of your
introduction. 2) You will review the videos of your
assigned classmates.
Wear business casual or business professional attire.
KNOWLEDGE AND SKILLS
The skills learned during this assignment will help you to:
• Project a professional image, online and in person
• Identify and promote your key attributes as you apply for jobs and network with
professionals
• Conduct effective research
• Speak with confidence and credibility
• Practice effective recording and production techniques
DELIVERABLES
Video: 60 ‒ 90 seconds long. Upload it to McGraw-Hill Connect/GoReact by clicking on
the link in the weekly module.
Provide feedback to your assigned group members using the Connect assignment link.
INSTRUCTIONS
• Make it memorable by including unique, interesting details. Let the class know
your name, major, career goal, and the skills that make you valuable member
of a team.
• Make it factual, providing clear examples (proof!) of your opinions.
• Make a favorable impression by dressing professionally. Put the camera on a tripod
or stable surface. Look directly into the camera lens. Speak from memory, and use
clear, enthusiastic vocals. Project poise. Do not open with a wave.
Video Help: We use Connect/GoReact for the assignment. This site has useful information on
how to record, upload, and review the video.
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 3
, https://help.goreact.com/hc/en-us/articles/360002346311
BCOM 3950, Spring 2020, Assignment Packet, July 14,
2020, p. 4
