Indian Institute of Management Amritsar, 2021-23
Brand Management
End Term Project: Mondelez International
Submitted under the guidance of:
Instructor: Prof. Sanket Vatavwala
Submitted by:
Group 02, Section A
1|Page
, Index
Sl Content Pg. No.
no.
1 How did Mondelez Company start? 3
2 Currently Associated key people/ownership 3
3 Timeline of Mondelez Company 4
4 Brand Portfolio 5
5 Brand Element 6
6 4Ps 7
7 Brand Resonance pyramid 8
8 Competitive Analysis 9
9 Recent Happenings 10
10 Primary Research 12
11 Recommendations and suggestions 13
2|Page
Brand Management
End Term Project: Mondelez International
Submitted under the guidance of:
Instructor: Prof. Sanket Vatavwala
Submitted by:
Group 02, Section A
1|Page
, Index
Sl Content Pg. No.
no.
1 How did Mondelez Company start? 3
2 Currently Associated key people/ownership 3
3 Timeline of Mondelez Company 4
4 Brand Portfolio 5
5 Brand Element 6
6 4Ps 7
7 Brand Resonance pyramid 8
8 Competitive Analysis 9
9 Recent Happenings 10
10 Primary Research 12
11 Recommendations and suggestions 13
2|Page
