MGMT411 Chapter 4 Test Bank2023 {Questions and Answer

A type of ad agency that takes on only particular types of clients, such as a company marketing a new drug, is called a a. Business to business agency b. Consumer agency c. General agency d. Specialty agency - -d. Specialty agency -Specialty agency - -take on clients that have particular needs and products that might have laws regulating their advertising. -An ad agency that creates advertising for Web sites such as Facebook is called a(n) a. Consumer agency b. Internet agency c. Online agency d. General agency - -b. Internet agency -Internet agencies - -work in both B2B and consumer advertising, implementing new technologies to reach consumers online. -Of the three types of public relations work, which one deals with news reporters calling for information? a. Internal relations b. External relations c. Media relations d. News relations - -c. Media relations -Media relations - -deal with the media directly. Internal connects with employees; external connects with the public. -The appearance of Coca-Cola and Ford on American Idol is an example of which type o