Everything You DON'T
Know about Marketing
There are direct marketing ads and their brand ads. it 's not
the advertising that differentiates them.. advertising is more
about getting a return on the investment and getting
someone to jump through a hoop. Lester Wunderman
invented the term direct marketing. He says the metrics of
brand marketing are n't appropriate and vice versa. we need
to use direct marketing when we should and brand marketing
the rest of the time. backtoschool timing hits and I hear those
ads pinging. I 'm being hit with direct marketing and that 's
ringing my bell. Nike is a bit of a special case and the vast
majority of nikes future and its present is overseas sales. Colin
Kaepernick is a signal. He 's a symbol he stands for something
and the other sneaker companies have been afraid to stand
for what Colin Kaepernick stands for. nike is selling to the
early. adopter of fashion by the time their shoes are at
payless. the kind of person that is decrying this psychologically
is n't their core audience..
Know about Marketing
There are direct marketing ads and their brand ads. it 's not
the advertising that differentiates them.. advertising is more
about getting a return on the investment and getting
someone to jump through a hoop. Lester Wunderman
invented the term direct marketing. He says the metrics of
brand marketing are n't appropriate and vice versa. we need
to use direct marketing when we should and brand marketing
the rest of the time. backtoschool timing hits and I hear those
ads pinging. I 'm being hit with direct marketing and that 's
ringing my bell. Nike is a bit of a special case and the vast
majority of nikes future and its present is overseas sales. Colin
Kaepernick is a signal. He 's a symbol he stands for something
and the other sneaker companies have been afraid to stand
for what Colin Kaepernick stands for. nike is selling to the
early. adopter of fashion by the time their shoes are at
payless. the kind of person that is decrying this psychologically
is n't their core audience..
