Unit – 1
Introduction
, Unit -1 - Introduction
Nature, Scope and Importance of Marketing
Evolution of Marketing
Core marketing concepts
Production Concept
Product Concept
Selling Concept
Marketing Concept
Marketing Environment – Micro & Macro
,Definition of Marketing by Kotler
A social and managerial process by which
individuals and groups obtain what they need
and want through creating, offering and
exchanging products of value with others
- Philip K
, Marketing
Introduction
, Unit -1 - Introduction
Nature, Scope and Importance of Marketing
Evolution of Marketing
Core marketing concepts
Production Concept
Product Concept
Selling Concept
Marketing Concept
Marketing Environment – Micro & Macro
,Definition of Marketing by Kotler
A social and managerial process by which
individuals and groups obtain what they need
and want through creating, offering and
exchanging products of value with others
- Philip K
, Marketing
