RESEARCH METHODS –
MANDATORY READINGS SCM
MASTER
UvT Course code: 325236-M-6
SEPTEMBER 1, 2022
TILBURG UNIVERSITY
TIESM
,Contents
RESEARCH DESIGN: Building theories from case study research............................................................5
Background.........................................................................................................................................5
The Case study approach....................................................................................................................5
Building theory from Case Study research..........................................................................................6
Discussions.........................................................................................................................................7
Strengths and weaknesses of theory building from cases..............................................................7
RESEARCH DESIGN: Strategies for theorizing from process data............................................................8
Process Data and Process Theorization: The Challenge......................................................................8
Data Composed of Events...................................................................................................................8
Data on Multiple Units and Levels of Analysis with Ambiguous Boundaries......................................8
Data of Variable Temporal Embeddedness........................................................................................9
Data that are eclectic..........................................................................................................................9
Strategies for sensemaking.................................................................................................................9
1. Narrative strategy.......................................................................................................................9
2. Quantification Strategy...............................................................................................................9
3. Alternate Templates Strategy.....................................................................................................9
4. Grounded Theory......................................................................................................................10
5. Visual mapping strategy............................................................................................................10
6. Temporal Bracketing Strategy...................................................................................................10
7. Synthetic Strategy.....................................................................................................................10
Qualitative/Quantitative Data versus Process/ Variance Analysis: Other Approaches.....................11
Discussions and Conclusions.............................................................................................................11
EXPERIMENT: The impact of green labels in Time slot Choice and operational sustainability..............12
Introduction......................................................................................................................................12
Theory and Hypothesis.....................................................................................................................12
Experiment 1................................................................................................................................12
Results analysis.............................................................................................................................12
Experiment 2................................................................................................................................12
Simulation setup...............................................................................................................................12
Conclusions.......................................................................................................................................13
EXPERIMENT: Consumer preferences for parcel delivery methods: the potential …...........................14
Introduction......................................................................................................................................14
Literature review..............................................................................................................................14
Methodology....................................................................................................................................14
, Stated choice experiment.............................................................................................................14
Sample..........................................................................................................................................14
Model estimation.........................................................................................................................14
Interpreting the estimates................................................................................................................15
EXPERIMENT: Conjoint analysis Chapter 6. Research methods............................................................16
Utility model.....................................................................................................................................16
Interpretation of Part-Worth Utilities...............................................................................................16
Interaction Effects.........................................................................................................................16
6.2.5 Estimation of Rating-Based Models.....................................................................................16
6.2.6 Estimation of Choice-Based Models....................................................................................16
6.3 Constructing the Conjoint Experiment........................................................................................17
6.3.1 Selection of Attributes.............................................................................................................17
6.3.2 Determination of Attribute Levels...........................................................................................17
6.3.3 Choice of Measurement Task..................................................................................................17
6.3.4 Choice of Experimental Design................................................................................................17
6.3.4.1 Constructing Profiles.........................................................................................................17
6.3.4.2 Constructing Choice Sets..................................................................................................18
6.3.5 Data Collection........................................................................................................................18
6.5 Advanced Methods.....................................................................................................................18
SURVEY: Book Chapter 1......................................................................................................................19
Elements:..........................................................................................................................................19
SURVEY: Book Chapter 3......................................................................................................................20
Summary of the studies....................................................................................................................20
CASE STUDY: Qualitative case studies in operations management: Trends, research outcomes, and
future research implications.................................................................................................................21
Introduction......................................................................................................................................21
INDUCTIVE use of qualitative case studies.......................................................................................21
Justification of research approach................................................................................................21
Focus on specific unit of analysis..................................................................................................21
Research purpose and role of exiting literature...........................................................................21
Sampling issues in terms if case selection or # of cases................................................................22
Data collection and analysis..........................................................................................................22
Organizational results...................................................................................................................22
Presentation of research outcomes..............................................................................................22
DEDUCTIVE use of qualitative case studies.......................................................................................22
Standing criticism and potential solutions........................................................................................23
, Two approaches proposed: Competing theories and longitudinal data.......................................23
Methodology....................................................................................................................................23
Analysis results and implication........................................................................................................23
Inductive vs Deductive key patterns and difference.........................................................................23
CASE STUDY: Reasoning as organization science..................................................................................25
What is sound Reasoning?................................................................................................................25
Forms of reasoning...........................................................................................................................25
Reasoning as computation / reasoning as cognition........................................................................25
Descriptive prescriptive Normative reasoning criteria.....................................................................26
Reasoning in organization research a typology................................................................................26
Evaluating deductive reasoning....................................................................................................26
Evaluating inductive reasoning.........................................................................................................27
Evaluating abductive reasoning........................................................................................................27
CASE STUDY: Renaissance of case research as a scientific method – Case Study.................................28
Introduction......................................................................................................................................28
The three modes of case research....................................................................................................28
Qualitative vs. quantitative research............................................................................................28
The duality criterion of case research...........................................................................................28
Different modes of conducting case research..............................................................................28
1. Case research as theory generation..............................................................................................29
Reasoning.....................................................................................................................................29
Meeting the duality criterion........................................................................................................29
2. Case research as theory testing....................................................................................................29
Reasoning.........................................................................................................................................29
Meeting the duality criterion........................................................................................................29
Case research as theory elaboration................................................................................................29
Reasoning.....................................................................................................................................29
Meeting the duality criterion........................................................................................................30
Important concepts – Discussions....................................................................................................30
MODEL BASED STUDY: Ch. 9 Modelling and Simulation.......................................................................31
Methodologies in Quantitative modelling........................................................................................31
Axiomatic research.......................................................................................................................31
Empirical research........................................................................................................................31
General differences between axiomatic and empirical research......................................................32
How to conduct a quantitative axiomatic research steps.............................................................32
Model-based empirical research.....................................................................................................32
MANDATORY READINGS SCM
MASTER
UvT Course code: 325236-M-6
SEPTEMBER 1, 2022
TILBURG UNIVERSITY
TIESM
,Contents
RESEARCH DESIGN: Building theories from case study research............................................................5
Background.........................................................................................................................................5
The Case study approach....................................................................................................................5
Building theory from Case Study research..........................................................................................6
Discussions.........................................................................................................................................7
Strengths and weaknesses of theory building from cases..............................................................7
RESEARCH DESIGN: Strategies for theorizing from process data............................................................8
Process Data and Process Theorization: The Challenge......................................................................8
Data Composed of Events...................................................................................................................8
Data on Multiple Units and Levels of Analysis with Ambiguous Boundaries......................................8
Data of Variable Temporal Embeddedness........................................................................................9
Data that are eclectic..........................................................................................................................9
Strategies for sensemaking.................................................................................................................9
1. Narrative strategy.......................................................................................................................9
2. Quantification Strategy...............................................................................................................9
3. Alternate Templates Strategy.....................................................................................................9
4. Grounded Theory......................................................................................................................10
5. Visual mapping strategy............................................................................................................10
6. Temporal Bracketing Strategy...................................................................................................10
7. Synthetic Strategy.....................................................................................................................10
Qualitative/Quantitative Data versus Process/ Variance Analysis: Other Approaches.....................11
Discussions and Conclusions.............................................................................................................11
EXPERIMENT: The impact of green labels in Time slot Choice and operational sustainability..............12
Introduction......................................................................................................................................12
Theory and Hypothesis.....................................................................................................................12
Experiment 1................................................................................................................................12
Results analysis.............................................................................................................................12
Experiment 2................................................................................................................................12
Simulation setup...............................................................................................................................12
Conclusions.......................................................................................................................................13
EXPERIMENT: Consumer preferences for parcel delivery methods: the potential …...........................14
Introduction......................................................................................................................................14
Literature review..............................................................................................................................14
Methodology....................................................................................................................................14
, Stated choice experiment.............................................................................................................14
Sample..........................................................................................................................................14
Model estimation.........................................................................................................................14
Interpreting the estimates................................................................................................................15
EXPERIMENT: Conjoint analysis Chapter 6. Research methods............................................................16
Utility model.....................................................................................................................................16
Interpretation of Part-Worth Utilities...............................................................................................16
Interaction Effects.........................................................................................................................16
6.2.5 Estimation of Rating-Based Models.....................................................................................16
6.2.6 Estimation of Choice-Based Models....................................................................................16
6.3 Constructing the Conjoint Experiment........................................................................................17
6.3.1 Selection of Attributes.............................................................................................................17
6.3.2 Determination of Attribute Levels...........................................................................................17
6.3.3 Choice of Measurement Task..................................................................................................17
6.3.4 Choice of Experimental Design................................................................................................17
6.3.4.1 Constructing Profiles.........................................................................................................17
6.3.4.2 Constructing Choice Sets..................................................................................................18
6.3.5 Data Collection........................................................................................................................18
6.5 Advanced Methods.....................................................................................................................18
SURVEY: Book Chapter 1......................................................................................................................19
Elements:..........................................................................................................................................19
SURVEY: Book Chapter 3......................................................................................................................20
Summary of the studies....................................................................................................................20
CASE STUDY: Qualitative case studies in operations management: Trends, research outcomes, and
future research implications.................................................................................................................21
Introduction......................................................................................................................................21
INDUCTIVE use of qualitative case studies.......................................................................................21
Justification of research approach................................................................................................21
Focus on specific unit of analysis..................................................................................................21
Research purpose and role of exiting literature...........................................................................21
Sampling issues in terms if case selection or # of cases................................................................22
Data collection and analysis..........................................................................................................22
Organizational results...................................................................................................................22
Presentation of research outcomes..............................................................................................22
DEDUCTIVE use of qualitative case studies.......................................................................................22
Standing criticism and potential solutions........................................................................................23
, Two approaches proposed: Competing theories and longitudinal data.......................................23
Methodology....................................................................................................................................23
Analysis results and implication........................................................................................................23
Inductive vs Deductive key patterns and difference.........................................................................23
CASE STUDY: Reasoning as organization science..................................................................................25
What is sound Reasoning?................................................................................................................25
Forms of reasoning...........................................................................................................................25
Reasoning as computation / reasoning as cognition........................................................................25
Descriptive prescriptive Normative reasoning criteria.....................................................................26
Reasoning in organization research a typology................................................................................26
Evaluating deductive reasoning....................................................................................................26
Evaluating inductive reasoning.........................................................................................................27
Evaluating abductive reasoning........................................................................................................27
CASE STUDY: Renaissance of case research as a scientific method – Case Study.................................28
Introduction......................................................................................................................................28
The three modes of case research....................................................................................................28
Qualitative vs. quantitative research............................................................................................28
The duality criterion of case research...........................................................................................28
Different modes of conducting case research..............................................................................28
1. Case research as theory generation..............................................................................................29
Reasoning.....................................................................................................................................29
Meeting the duality criterion........................................................................................................29
2. Case research as theory testing....................................................................................................29
Reasoning.........................................................................................................................................29
Meeting the duality criterion........................................................................................................29
Case research as theory elaboration................................................................................................29
Reasoning.....................................................................................................................................29
Meeting the duality criterion........................................................................................................30
Important concepts – Discussions....................................................................................................30
MODEL BASED STUDY: Ch. 9 Modelling and Simulation.......................................................................31
Methodologies in Quantitative modelling........................................................................................31
Axiomatic research.......................................................................................................................31
Empirical research........................................................................................................................31
General differences between axiomatic and empirical research......................................................32
How to conduct a quantitative axiomatic research steps.............................................................32
Model-based empirical research.....................................................................................................32
