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Noise is currently the second most common complaint amongst restaurant-goers, behind poor service. In fact, over the last decade or two, many restaurants have become so loud that some critics now regularly report on the noise levels alongside the quality of the food. In this review, I first highlight the growing problem of noise in restaurants and bars and look at the possible causes. I then critically evaluate the laboratory-based research that has examined the effect of loud background noise on taste perception. I distinguish between the effect of noise on the taste, aroma/flavour, and textural properties of food and drink. Taken together, the evidence now clearly demonstrates that both background noise and loud music can impair our ability to taste food and drink. It would appear that noise selectively impairs the ability to detect tastes such as sweet and sour while leaving certain other taste and flavour experiences relatively unaffected. Possible neuroscientific explanations for such effects are outlined, and directions for future research highlighted. Finally, having identified the growing problem with noise in restaurants, I end by looking at some of the possible solutions and touch on the concept of silent dining.

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A RESEARCH PROJECTION


“ A FEASIBILITY STUDY ON SOUND AND ITS
IMPACT ON FOOD AND DRINK.”




1

, LIST OF CONTENTS
SL. NO CONTENTS PAGE NO.
1. TITLE 1
2. CERTIFICATE 2
3. DECLARATION 3
4. ACKNOWLEDGEMENT 4
5. LIST OF CONTENTS
6. LIST OF TABLES
7. LIST OF FIGURES
8. SYNOPSIS
9. RESEARCH PERIOD
10. DATA ANALYSIS
CHAPTER 1 INTRODUCTION
1.1 INTRODUCTION OF THE TOPIC
1.2 OBJECTIVES OF STUDY
1.3 SIGNIFICANCE OF THE STUDY
1.4 OUTLINE OF THE REPORT
1.5 CONCLUSION
CHAPTER 2 LITERATURE REVIEW
2.1 INTRODUCTION
2.2 REVIEWS
CHAPTER 3 DATA ANALYSIS AND
DISCUSSION
3.1 INTRODUCTION
3.2 DATA ANALYSIS AND
INTERPRETATION
3.3 RESEARCH PROCEDURE
3.4 CONCLUSION
CHAPTER 4 SUMMARY AND CONCLUSION
2

,4.1 INTRODUCTION
4.2 SUMMARY OF THE FINDINGS
4.3 LIMITATIONS AND
IMPLICATIONS
4.4 SCOPE OF FUTURE STUDY
4.5 CONCLUSUION
11. BIBLIOGRAPHY
12. ANNEXURE


LIST OF TABLES
SL. NO NAME PAGE NO.
3.3.1 AGE
3.3.2 GENDER
3.3.3 EDUCATION
QUALIFICATIONS
3.3.4
3.3.5
3.3.6
3.3.7
3.3.8
3.3.9
3.3.10
3.3.12




3

, LIST OF FIGURES
3.3.1
3.3.2
3.3.3
3.3.4
3.3.5
3.3.6
3.3.7
3.3.8
3.3.9
3.3.10
3.3.11
3.3.12
3.3.13




4

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Uploaded on
March 27, 2023
Number of pages
46
Written in
2022/2023
Type
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