The Trade Desk EDGE: Marketing Foundations exam
2023 complete
What does "PII" stand for?
Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction
on a per impression basis.
True
The major difference between a true DSP and an ad network is:
An ad network focuses on both the demand side and supply side
As RTB evolves:
The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be:
Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The
first and most important rule is to:
Ask questions and set a goal
Cost per mille (CPM) measures:
The price an advertiser pays per 1,000 impressions
In reference to line items, how many permutations are possible with the letters "ABC"?
In reference to line items, how many permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them
10 ads, then what is the expected GRP?
80
The power of choice benefits the:
Advertiser
DSPs optimize to:
Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control
over decisioning.
False
All data is created equal
False
What is a true DSP?
A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing.
True
You have the ability to exclude or target audience data in a DMP.
True
"Audience Guarantee" contracts allow you to do which of the following?
Use your first-party data to forecast a unique deal with an SSP or Publisher via
programmatic
The technology we use to see a user's location and target them there is called
Geofencing
2023 complete
What does "PII" stand for?
Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction
on a per impression basis.
True
The major difference between a true DSP and an ad network is:
An ad network focuses on both the demand side and supply side
As RTB evolves:
The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be:
Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The
first and most important rule is to:
Ask questions and set a goal
Cost per mille (CPM) measures:
The price an advertiser pays per 1,000 impressions
In reference to line items, how many permutations are possible with the letters "ABC"?
In reference to line items, how many permutations are possible with the letters "ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them
10 ads, then what is the expected GRP?
80
The power of choice benefits the:
Advertiser
DSPs optimize to:
Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control
over decisioning.
False
All data is created equal
False
What is a true DSP?
A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing.
True
You have the ability to exclude or target audience data in a DMP.
True
"Audience Guarantee" contracts allow you to do which of the following?
Use your first-party data to forecast a unique deal with an SSP or Publisher via
programmatic
The technology we use to see a user's location and target them there is called
Geofencing
