PRGM TTD Data Decision Making 2023 Questions and
Answers with complete solution
What is the overall goal for Koa AI?
For traders to be able to exercise judgment over what's happening with AI
Which of the following describe a best practice for using data?
Use your advertiser's first-party data
Let AI lookalike model and find new groups of users who look like your converters
Which of the following sentences are true?
AI and humans can do many of the same thing, but they do them in different ways
What is a walled garden?
A company with intrinsic conflicts of interest
A company that has some inventory and represents both the buys and the seller
The only way to know if your marketing initiatives are winning heats and minds is with
more complex data science, where you can actually see the lift.
True
In terms of retargeting, there is no distinction between users within you first-party data
pool and how they should be targeted.
False
The open internet describes any inventory that's available to an independent buying
platform and is measurable.
True
Which of the following describes why the expressiveness is important?
It helps you get from many user-targeting opportunities to the right ones that you need
It helps you shape bids and gets your target messages in front of the right people
It helps you bid more for certain users than others
Which of the following are true about power of a unified ID across the open internet?
It makes the measurement problem of advertising so much better than it's ever been
before
Markets can look at things holistically
Consumers can be targeted with ads that are relevant to them
Markets can make data-driven choices
Why should buying platforms support forecasting and planning?
It makes it possible to use data to buy media precisely and eliminate waste
You can use these customer insights across your entire marketing plan, not just digital
buys
Which of the following is deterministic data?
It describes when we have a login for a particular user
Certainty about it can be misguided due to shared devices and logins
What is the fundamental way to operate within a data-driven marketplace?
Let algorithms optimize your audience buying against the things that are working best
against your campaign's objectives
Why is the concept of identity important?
It allows you to have a holistic conversation with the consumer across channels and
devises
Answers with complete solution
What is the overall goal for Koa AI?
For traders to be able to exercise judgment over what's happening with AI
Which of the following describe a best practice for using data?
Use your advertiser's first-party data
Let AI lookalike model and find new groups of users who look like your converters
Which of the following sentences are true?
AI and humans can do many of the same thing, but they do them in different ways
What is a walled garden?
A company with intrinsic conflicts of interest
A company that has some inventory and represents both the buys and the seller
The only way to know if your marketing initiatives are winning heats and minds is with
more complex data science, where you can actually see the lift.
True
In terms of retargeting, there is no distinction between users within you first-party data
pool and how they should be targeted.
False
The open internet describes any inventory that's available to an independent buying
platform and is measurable.
True
Which of the following describes why the expressiveness is important?
It helps you get from many user-targeting opportunities to the right ones that you need
It helps you shape bids and gets your target messages in front of the right people
It helps you bid more for certain users than others
Which of the following are true about power of a unified ID across the open internet?
It makes the measurement problem of advertising so much better than it's ever been
before
Markets can look at things holistically
Consumers can be targeted with ads that are relevant to them
Markets can make data-driven choices
Why should buying platforms support forecasting and planning?
It makes it possible to use data to buy media precisely and eliminate waste
You can use these customer insights across your entire marketing plan, not just digital
buys
Which of the following is deterministic data?
It describes when we have a login for a particular user
Certainty about it can be misguided due to shared devices and logins
What is the fundamental way to operate within a data-driven marketplace?
Let algorithms optimize your audience buying against the things that are working best
against your campaign's objectives
Why is the concept of identity important?
It allows you to have a holistic conversation with the consumer across channels and
devises
