Consumer Behavior: Chapter 14 Flashcards Questions and Answers 2023

Purchase involvement - -the level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase; temporary state, influenced by interaction of individual, product, and situation -Desire to resolve a problem depends on: - -1) magnitude of discrepancy between the desired and actual states 2) relative importance of problem -Nominal decision making - -no decision per se; problem is recognized, internal search and then purchase; POP is important -Automaticity - -choices made with little/no conscious effort -Limited decision making - -involves internal and limited external search, few alternatives, simple decision rules on few attributes, and little post purchase evaluation; in between nominal and external -External decision making - -involves an extensive internal and external info search followed by complex evaluation of multiple alternatives and significant post-purchase evaluation