Consumer Behavior - CH 1, 14, 15, 20 Flashcards Questions and Answers 2023

Consumer Behavior - -study of individuals, groups, or organizations and processes they use to select, secure, use and dispose of products, services, experiences or ideas that satisfy needs and impacts that these processes have on consumer and society -7 Keys to Consumer Behavior - -Consumer Behvavior... 1. is motivated behavior 2. includes many types of activities 3. is a process 4. differs in timing and complexity 5. involves different roles 6. is influenced by external factors 7. differs for different people -1. Consumer Behavior is motivated behavior - -- reason behind everything we do, conscious or unconscious - most behavior is combo of more than one motives - marketing managers seek to provide benefits to correspond to as many KNOWN motives as possible (not all motives are known) -2. Consumer Behavior includes many types of activities - -- all activities together consume time and energy (even money) - some activities are deliberate and some are incidental - examples: viewing ads, visiting stores, gaining opinions of others, arranging payment, deciding to buy, etc.