MKT 100 Final Exam 2; Spring 2020 complete Answers-Attempt Score 200 out of 200 points revised, Strayer University.

MKT 100 Final Exam 2 Questions and answers • Question 1 Which channel function is most visible to the customer? • Question 2 Consumers are said to pull goods through the channel, whereas trading partners __________ the goods from the manufacturer on down the food chain. • Question 3 The downstream partners that help a company reach consumers comprise the • Question 4 When the decisions seem overwhelming, we should simplify and remember that the key to marketing is to think about the • Question 5 A lot of research has demonstrated that there is a relationship between the __________ of employees and that of customers. • Question 6 Which of the following pieces of information is found in scanner data? • Question 7 __________ is the idea that the price (on the sticker) is much higher than the referent. • Question 8 A price's role as a cue is so strong that prices are known to contribute to the formation of __________ prior to a purchase. • Question 9 BigTime Products, Inc. sets high prices for its products, and the company seeks profit margin, not volume. In which strategy is BigTime Products engaged? • Question 10 __________ is an assessment of what the customer gets compared with what the customer gives up. • Question 11 What does KPI stand for? • Question 12 What does SEO stand for? • Question 13 What term refers to the sheer number of visits or estimates of the number of unique visitors to a given website? • Question 14 Which of the following has the most WOM? • Question 15 Distributions of links in most networks follow a(n) __________ rule. • Question 16 Which of the following is a higher-involvement purchase? • Question 17 For __________ purchases, the comparative evaluation process may be nearly instantaneous and quickly forgotten. • Question 18 For __________ purchases, the comparative evaluation process is typically quite deliberative and conscious. • Question 19 Marketers talk of three kinds of expectations. Which of the following is NOT one of them? • Question 20 When can marketing become operational? • Question 21 A fairly subtle approach to advertising is • Question 22 Which of the following is NOT one of the ways that advertising effectiveness can be assessed? • Question 23 When advertising online, what is typically measured to assess the success of the program? • Question 24 __________ is the average number of times a target audience saw an ad within some set duration. • Question 25 What kind of media schedule has a fairly regular ad exposure? • Question 26 It is not unusual for a company to be more ____________ in its youth and to age toward ____________ when it has market share, sales, and customers to protect. • Question 27 Company ABC has a mature brand in a stable market, so managers maintain business as usual-same price, same marketing support, etc. What strategy are they using? • Question 28 Which of the following is the correct formula for sales revenue? • Question 29 The dimensions used in the General Electric model are analogous to elements used in • Question 30 When high-tech and electronics companies churn out new products constantly, it demonstrates that they are competing for • Question 31 Perceptual maps are pictures of which of the following? • Question 32 Which is NOT one of the steps in the marketing research process? • Question 33 Which is an approach in creating a perceptual map? • Question 34 __________ are used to understand customer perceptions of brands. • Question 35 Which of the following is an exploratory study? • Question 36 Which of the following ad types does NOT trigger emotional responses? • Question 37 A two-sided ad is viewed as being more • Question 38 AIDA represents attention, interest, desire, and • Question 39 Companies advertise in many different ways. Which of the following is NOT a likely method of advertising? • Question 40 Which of the following identifies a basic attitude that marketers measure in evaluating ads?