Unit 3 Using Social Media in
Business, Assignment 2
Jayden Andrade
,Introduction
• The Micromooery is an ice cream parlor based on a
nickelodeon show called Side Hustle. In shorter terms it
can also be called the Mooery. I have created an action
plan as if I was running the company myself/ if it was a
real-life business.
• The Micromooery can use social media to advertise
their business. However, they will need to make sure they
follow guides and tips to make sure their social media
profile is effective at advertising the products/ services of
the business.
• The Micromooery should make sure that they try to
achieve their business aims and objectives ( business
requirements) when they are using social platforms to
advertise their business.
,Social Media platforms
Before the Micromooery can start their social media campaign, there are some
factors they need to consider their planning process in order for their social media
campaign to run smoothly and have the largest impact it can.
What are their specific business requirements?
• Is important to consider what the Micromooery actually want to achieve and
have these clear so that their social media can actually be planned properly.
Content planning and publishing
• What content do you want to post and when?
• This is important and it will depend on the on their target audience and the
social media platform they will decide to use.
Developing online communities
• Would they like to make use of online communities?
• Would they like presence here?
, Enforcing social media policies
• As a business, the
Micromooery must make
sure they have policies in
place in order to protect
themselves as well as their
employees.
• They need to consider things
like the use of social media
by their employees and rules
to prevent upsetting the
customers on their page.
Business, Assignment 2
Jayden Andrade
,Introduction
• The Micromooery is an ice cream parlor based on a
nickelodeon show called Side Hustle. In shorter terms it
can also be called the Mooery. I have created an action
plan as if I was running the company myself/ if it was a
real-life business.
• The Micromooery can use social media to advertise
their business. However, they will need to make sure they
follow guides and tips to make sure their social media
profile is effective at advertising the products/ services of
the business.
• The Micromooery should make sure that they try to
achieve their business aims and objectives ( business
requirements) when they are using social platforms to
advertise their business.
,Social Media platforms
Before the Micromooery can start their social media campaign, there are some
factors they need to consider their planning process in order for their social media
campaign to run smoothly and have the largest impact it can.
What are their specific business requirements?
• Is important to consider what the Micromooery actually want to achieve and
have these clear so that their social media can actually be planned properly.
Content planning and publishing
• What content do you want to post and when?
• This is important and it will depend on the on their target audience and the
social media platform they will decide to use.
Developing online communities
• Would they like to make use of online communities?
• Would they like presence here?
, Enforcing social media policies
• As a business, the
Micromooery must make
sure they have policies in
place in order to protect
themselves as well as their
employees.
• They need to consider things
like the use of social media
by their employees and rules
to prevent upsetting the
customers on their page.
