The 5 P
Approach
to Copy that
Crushes It
,T H E 5 P A P P R O A C H TO CO P Y T H AT C R U S H E S I T
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,T H E 5 P A P P R O A C H TO CO P Y T H AT C R U S H E S I T
Things have gone terribly wrong.
In a flash you’ve lost your job or your business, and you’re teetering on the
brink of bankruptcy and family scorn. The creditors are circling and your
spouse is losing faith.
It can happen to anyone.
So what’s the one skill that will get you back everything you’ve lost, and more?
The one ability that gives you the confidence to escape the sharks, calm the
significant other, and start building something better?
(It’s also a skill that makes having a job completely optional).
Some would say it’s sales. People who can sell stuff can always make money.
That’s close, but it’s not exactly right.
Better to be able to sell stuff by being able to write.
Copywriting skills mean you’re always okay
Being able to sell with words alone, regardless of where you’re physically
located, is the most powerful skill you can have. And remember, this is coming
from a guy who quit practicing law to do this. So I don’t make this claim lightly.
3
, T H E 5 P A P P R O A C H TO CO P Y T H AT C R U S H E S I T
Copywriting skills plus an Internet connection mean you can succeed from
anywhere. And I don’t mean just as a freelancer for hire, although that’s always
an attractive option.
As an entrepreneur, you don’t even need to do the writing yourself. But
understanding the art and science of effective copy is the thing that allows
you to direct your content, copy, marketing strategy, and even your product
and service development.
When you know why and how people buy, you’ve got more power than you
know. As long as you never lose focus on the buyer, that is.
Copywriting isn’t that mysterious. We’ve got over 100 years of data on tested
and true tactics that always work when you want more people to buy or take
some form of action.
If every business on the planet actually used these basic copywriting tactics
to focus on the buyer instead of the seller, sales would increase across the
board, thereby lifting the world out of global recession, saving the whales, and
decreasing checkout lane impatience by 37%.
Just don’t quote me on all of that.

4
Approach
to Copy that
Crushes It
,T H E 5 P A P P R O A C H TO CO P Y T H AT C R U S H E S I T
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,T H E 5 P A P P R O A C H TO CO P Y T H AT C R U S H E S I T
Things have gone terribly wrong.
In a flash you’ve lost your job or your business, and you’re teetering on the
brink of bankruptcy and family scorn. The creditors are circling and your
spouse is losing faith.
It can happen to anyone.
So what’s the one skill that will get you back everything you’ve lost, and more?
The one ability that gives you the confidence to escape the sharks, calm the
significant other, and start building something better?
(It’s also a skill that makes having a job completely optional).
Some would say it’s sales. People who can sell stuff can always make money.
That’s close, but it’s not exactly right.
Better to be able to sell stuff by being able to write.
Copywriting skills mean you’re always okay
Being able to sell with words alone, regardless of where you’re physically
located, is the most powerful skill you can have. And remember, this is coming
from a guy who quit practicing law to do this. So I don’t make this claim lightly.
3
, T H E 5 P A P P R O A C H TO CO P Y T H AT C R U S H E S I T
Copywriting skills plus an Internet connection mean you can succeed from
anywhere. And I don’t mean just as a freelancer for hire, although that’s always
an attractive option.
As an entrepreneur, you don’t even need to do the writing yourself. But
understanding the art and science of effective copy is the thing that allows
you to direct your content, copy, marketing strategy, and even your product
and service development.
When you know why and how people buy, you’ve got more power than you
know. As long as you never lose focus on the buyer, that is.
Copywriting isn’t that mysterious. We’ve got over 100 years of data on tested
and true tactics that always work when you want more people to buy or take
some form of action.
If every business on the planet actually used these basic copywriting tactics
to focus on the buyer instead of the seller, sales would increase across the
board, thereby lifting the world out of global recession, saving the whales, and
decreasing checkout lane impatience by 37%.
Just don’t quote me on all of that.

4
