Landing
Pages
H OW TO TU R N TR A FFI C
I NTO M O N E Y
,L A N D I N G PA G E S - H O W TO T U R N T R A F F I C I N TO M O N E Y
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,L A N D I N G PA G E S - H O W TO T U R N T R A F F I C I N TO M O N E Y
Successful marketers know that it’s ridiculous to create a product or
email newsletter, and then spoil the launch by promoting it through their
home page.
They know that the home page is a hot mess of choices that will distract
potential customers.
Thus, the popularity of the highly-focused landing page.
See, landing pages convert dramatically better than a home page, increasing
your membership site sign-ups, ebook downloads, or product sales …
But what makes landing pages so powerful?
The secret is their ability to segment your audience into subsets of consumers
… aligning the right message with the right audience at the right time …
using landing pages.
You can grow your email subscriber list faster, sell more digital products in less
time, squeeze more students into your membership program …
But what is a landing page? And how do you “segment your audience
into subsets of consumers”? Those questions and more will be answered in
this ebook.
3
, L A N D I N G PA G E S - H O W TO T U R N T R A F F I C I N TO M O N E Y
As you read you’ll discover:
•• 3 essential metrics you need to know to improve successful
landing pages
•• How crappy landing pages kill email campaigns
•• 7 steps to an email-opt in landing page that works
•• What makes an effective landing page like a direct mail letter
•• The best piece of advice for improving landing page conversions
•• If you are killing your landing page conversion rates by breaking one of
these 10 laws
Once you’re finished with this ebook you’ll know that the key to creating
landing pages boils down to simplicity … in fact, you’ll learn that creating the
ultimate landing page is not as hard as you think.
So whether you are a seasoned landing page creator with years of experience
under your belt or a greenhorn who furrows your brow at the mention of
landing pages … this guide will teach and remind you of the essential steps to
creating the ultimate landing page, and the critical mistakes to avoid.
4
Pages
H OW TO TU R N TR A FFI C
I NTO M O N E Y
,L A N D I N G PA G E S - H O W TO T U R N T R A F F I C I N TO M O N E Y
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,L A N D I N G PA G E S - H O W TO T U R N T R A F F I C I N TO M O N E Y
Successful marketers know that it’s ridiculous to create a product or
email newsletter, and then spoil the launch by promoting it through their
home page.
They know that the home page is a hot mess of choices that will distract
potential customers.
Thus, the popularity of the highly-focused landing page.
See, landing pages convert dramatically better than a home page, increasing
your membership site sign-ups, ebook downloads, or product sales …
But what makes landing pages so powerful?
The secret is their ability to segment your audience into subsets of consumers
… aligning the right message with the right audience at the right time …
using landing pages.
You can grow your email subscriber list faster, sell more digital products in less
time, squeeze more students into your membership program …
But what is a landing page? And how do you “segment your audience
into subsets of consumers”? Those questions and more will be answered in
this ebook.
3
, L A N D I N G PA G E S - H O W TO T U R N T R A F F I C I N TO M O N E Y
As you read you’ll discover:
•• 3 essential metrics you need to know to improve successful
landing pages
•• How crappy landing pages kill email campaigns
•• 7 steps to an email-opt in landing page that works
•• What makes an effective landing page like a direct mail letter
•• The best piece of advice for improving landing page conversions
•• If you are killing your landing page conversion rates by breaking one of
these 10 laws
Once you’re finished with this ebook you’ll know that the key to creating
landing pages boils down to simplicity … in fact, you’ll learn that creating the
ultimate landing page is not as hard as you think.
So whether you are a seasoned landing page creator with years of experience
under your belt or a greenhorn who furrows your brow at the mention of
landing pages … this guide will teach and remind you of the essential steps to
creating the ultimate landing page, and the critical mistakes to avoid.
4
