Keyword
Research
A R E A L-WO R LD G U I D E
,KEY WORD RESEARCH: A REAL WORLD GUIDE
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,KEY WORD RESEARCH: A REAL WORLD GUIDE
Keyword research is a fundamental part of online marketing of all kinds, and is
especially relevant for freelance writers, online publishers, and bloggers.
Compelling content is favored by search engines, but if you don’t use the
words people are actually interested in and actively searching for, you’re
missing a lot of traffic.
But the value of keywords goes well beyond SEO copywriting. In fact, close
your eyes for a moment and imagine a world where search engines don’t
deliver traffic at all.
Would keyword research still be valuable? You bet.
Keyword research, at its essence, is market research. It tells you what people
are interested in, and in what relative numbers.
Better yet, it reveals the actual language people are using when they think
about those topics, which provides you with insight on how to converse with
them via your blog.
That information is worth its weight in gold, if you know what to do with it. And
that’s what this ebook is all about.
Let’s get going ...
3
, KEY WORD RESEARCH: A REAL WORLD GUIDE
Keyword Research: It’s Not What You
Think
by Brian Clark
“Words are powerful,” my teacher said, looking out over my 7th grade English
class. “These little blotches of ink have overthrown kings, governed religions,
and caused millions of men and women to fall in love.”
Yes, it was a tad dramatic, but my 13-year-old heart started racing. Those were
the words that launched my writing career.
For well over a decade, I’ve been on a continuous quest to master the power
of words, to wield them with great eloquence and effect. I’ve written
thousands of pages, read hundreds of books, and now I’m making a living
with nothing but words.
And I’ve learned one thing: my teacher was wrong. Words aren’t powerful.
The right words are.
What’s the difference between a headline that goes viral on Twitter and
Facebook and one that’s ignored? The right words.
4
Research
A R E A L-WO R LD G U I D E
,KEY WORD RESEARCH: A REAL WORLD GUIDE
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,KEY WORD RESEARCH: A REAL WORLD GUIDE
Keyword research is a fundamental part of online marketing of all kinds, and is
especially relevant for freelance writers, online publishers, and bloggers.
Compelling content is favored by search engines, but if you don’t use the
words people are actually interested in and actively searching for, you’re
missing a lot of traffic.
But the value of keywords goes well beyond SEO copywriting. In fact, close
your eyes for a moment and imagine a world where search engines don’t
deliver traffic at all.
Would keyword research still be valuable? You bet.
Keyword research, at its essence, is market research. It tells you what people
are interested in, and in what relative numbers.
Better yet, it reveals the actual language people are using when they think
about those topics, which provides you with insight on how to converse with
them via your blog.
That information is worth its weight in gold, if you know what to do with it. And
that’s what this ebook is all about.
Let’s get going ...
3
, KEY WORD RESEARCH: A REAL WORLD GUIDE
Keyword Research: It’s Not What You
Think
by Brian Clark
“Words are powerful,” my teacher said, looking out over my 7th grade English
class. “These little blotches of ink have overthrown kings, governed religions,
and caused millions of men and women to fall in love.”
Yes, it was a tad dramatic, but my 13-year-old heart started racing. Those were
the words that launched my writing career.
For well over a decade, I’ve been on a continuous quest to master the power
of words, to wield them with great eloquence and effect. I’ve written
thousands of pages, read hundreds of books, and now I’m making a living
with nothing but words.
And I’ve learned one thing: my teacher was wrong. Words aren’t powerful.
The right words are.
What’s the difference between a headline that goes viral on Twitter and
Facebook and one that’s ignored? The right words.
4
