How to Write
Magnetic
Headlines
,H O W TO W R I T E M A G N E T I C H E A D L I N E S
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,H O W TO W R I T E M A G N E T I C H E A D L I N E S
Your headline is the first, and perhaps only, impression you make on a
prospective reader.
Without a compelling promise that turns a browser of your content into a
reader of your content, the rest of your words may as well not even exist. So,
from a copywriting and content marketing standpoint, writing great headlines
is a critical skill.
Here are some interesting statistics.
On average, 8 out of 10 people will read your headline copy, but only 2 out of
10 will read the rest.
This is the secret to the power of your headline, and why it so highly
determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get
the next sentence read. And then the sentence after that, and so on, all the
way down to your call to action. So it’s fairly obvious that if people stop at the
headline, you’re already dead in the water.
3
, H O W TO W R I T E M A G N E T I C H E A D L I N E S
The better your headline, the better your odds of beating the averages and
getting what you’ve written read by a larger percentage of people.
This ebook will provide you with concrete guidance that’ll have you writing
better headlines in no time.
Let’s begin.
4
Magnetic
Headlines
,H O W TO W R I T E M A G N E T I C H E A D L I N E S
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,H O W TO W R I T E M A G N E T I C H E A D L I N E S
Your headline is the first, and perhaps only, impression you make on a
prospective reader.
Without a compelling promise that turns a browser of your content into a
reader of your content, the rest of your words may as well not even exist. So,
from a copywriting and content marketing standpoint, writing great headlines
is a critical skill.
Here are some interesting statistics.
On average, 8 out of 10 people will read your headline copy, but only 2 out of
10 will read the rest.
This is the secret to the power of your headline, and why it so highly
determines the effectiveness of the entire piece.
Remember, every element of compelling copy has just one purpose — to get
the next sentence read. And then the sentence after that, and so on, all the
way down to your call to action. So it’s fairly obvious that if people stop at the
headline, you’re already dead in the water.
3
, H O W TO W R I T E M A G N E T I C H E A D L I N E S
The better your headline, the better your odds of beating the averages and
getting what you’ve written read by a larger percentage of people.
This ebook will provide you with concrete guidance that’ll have you writing
better headlines in no time.
Let’s begin.
4
