How to Create
Content That
Converts
H OW TO TE LL A STO RY OV E R TI M E
TH AT TR A N S FO R M S A N AU D I E N C E
I NTO CUSTO M E RS A N D C LI E NTS
,H O W TO C R E AT E CO N T E N T T H AT CO N V E R T S
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
, H O W TO C R E AT E CO N T E N T T H AT CO N V E R T S
In our last ebook in this series, we talked about content marketing strategy.
Specifically, a 7-step framework that maps out who you want to reach and
what business objectives you want to meet.
That strategy is centered around authority. In this sense, authority means
becoming the likeable subject matter expert and thought leader who people
listen to, and Google loves.
Based on that, many people still wonder: what kind of content should I create
to execute on my strategy? What parameters do I have when sitting down to
actually create that content?
From our agile approach to content marketing, you’re creating content that
your intended audience responds best to. But even then, you can’t forget what
you’re ultimately trying to do – sell your products and services.
Content creation alone is not enough, no matter how much people like it. In
other words, you need to create content that works as marketing.
3
Content That
Converts
H OW TO TE LL A STO RY OV E R TI M E
TH AT TR A N S FO R M S A N AU D I E N C E
I NTO CUSTO M E RS A N D C LI E NTS
,H O W TO C R E AT E CO N T E N T T H AT CO N V E R T S
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
, H O W TO C R E AT E CO N T E N T T H AT CO N V E R T S
In our last ebook in this series, we talked about content marketing strategy.
Specifically, a 7-step framework that maps out who you want to reach and
what business objectives you want to meet.
That strategy is centered around authority. In this sense, authority means
becoming the likeable subject matter expert and thought leader who people
listen to, and Google loves.
Based on that, many people still wonder: what kind of content should I create
to execute on my strategy? What parameters do I have when sitting down to
actually create that content?
From our agile approach to content marketing, you’re creating content that
your intended audience responds best to. But even then, you can’t forget what
you’re ultimately trying to do – sell your products and services.
Content creation alone is not enough, no matter how much people like it. In
other words, you need to create content that works as marketing.
3
