Email
Marketing
H OW TO PUS H S E N D
A N D G ROW YOU R BUS I N ESS
,E M A I L M A R K E T I N G : H O W TO P U S H S E N D A N D G R O W YO U R B U S I N E S S
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,E M A I L M A R K E T I N G : H O W TO P U S H S E N D A N D G R O W YO U R B U S I N E S S
There is no better way to build a responsive audience of clients or customers
for your business, than with the classic workhorse of the internet, your
email list.
Email marketing strikes many as “old-fashioned.” More fashionable venues like
social media and mobile marketing get all the attention, and some people will
even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing
approach, email is more powerful than ever.
Why? Because it moves the conversation about your business or information
product to a more personal environment — the in-box.
And the email in-box still happens to be the #1 preferred channel for
permission-based marketing messages, by a wide margin.
Email provides you the most direct line of communication for conversion
to sales, and smart online marketers have no intention of giving it up any
time soon.
3
, E M A I L M A R K E T I N G : H O W TO P U S H S E N D A N D G R O W YO U R B U S I N E S S
Email is your most cost-effective marketing tool
With an ROI of around 4,300% (according to the Direct Marketing Association),
email almost pays for itself … not to mention the fact that it’s “eco-friendly.”
Direct mail campaigns cost, on average, almost ten times more.
That’s why smart marketers turn to email when they want to move from
“conversation to commerce.”
What makes email marketing effective?
•• Email marketing is still the most cost-effective way of promotion
•• By consistently offering valuable content, you build loyal followers
•• More followers drives repeat traffic through referrals and word-of-mouth
•• You can track email data easily and watch your response rates as they
climb or fall
•• Higher engagement means higher conversion rates that boost your
bottom line
4
Marketing
H OW TO PUS H S E N D
A N D G ROW YOU R BUS I N ESS
,E M A I L M A R K E T I N G : H O W TO P U S H S E N D A N D G R O W YO U R B U S I N E S S
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,E M A I L M A R K E T I N G : H O W TO P U S H S E N D A N D G R O W YO U R B U S I N E S S
There is no better way to build a responsive audience of clients or customers
for your business, than with the classic workhorse of the internet, your
email list.
Email marketing strikes many as “old-fashioned.” More fashionable venues like
social media and mobile marketing get all the attention, and some people will
even try to tell you that email marketing is dead.
Unfortunately, reality doesn’t agree. In fact, with a strong content marketing
approach, email is more powerful than ever.
Why? Because it moves the conversation about your business or information
product to a more personal environment — the in-box.
And the email in-box still happens to be the #1 preferred channel for
permission-based marketing messages, by a wide margin.
Email provides you the most direct line of communication for conversion
to sales, and smart online marketers have no intention of giving it up any
time soon.
3
, E M A I L M A R K E T I N G : H O W TO P U S H S E N D A N D G R O W YO U R B U S I N E S S
Email is your most cost-effective marketing tool
With an ROI of around 4,300% (according to the Direct Marketing Association),
email almost pays for itself … not to mention the fact that it’s “eco-friendly.”
Direct mail campaigns cost, on average, almost ten times more.
That’s why smart marketers turn to email when they want to move from
“conversation to commerce.”
What makes email marketing effective?
•• Email marketing is still the most cost-effective way of promotion
•• By consistently offering valuable content, you build loyal followers
•• More followers drives repeat traffic through referrals and word-of-mouth
•• You can track email data easily and watch your response rates as they
climb or fall
•• Higher engagement means higher conversion rates that boost your
bottom line
4
