Effective
Content
Promotion
H OW TO US E A LLI A N C ES ,
CO - O PE TITI O N , A N D YOU R
E N E M I ES TO G E T M O R E LI KES ,
S H A R ES , LI N KS , A N D TR A FFI C
,E F F E C T I V E CO N T E N T P R O M OT I O N
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,E F F E C T I V E CO N T E N T P R O M OT I O N
CHAPTER 1
The Granola-Munching Hippie’s Guide to
All-Natural SEO
You may have heard the bell tolling for SEO.
It’s dying. It’s dead. It’s so 2011. Google killed it.
If you’ve read articles about this, and believed them, you have my permission
to not tell anyone about your foolishness.
Because the “SEO is dead” story is dangerously, laughably wrong.
It gets passed around because there’s a sliver of truth in it — the primitive
“black hat” stuff that some amateurish SEOs preach is going away, fast.
Today we’re going back to the future and uncovering the crunchy, sustainable,
all-organic SEO that works today, and is going to keep working for the
foreseeable future.
Peace out, man.
3
, E F F E C T I V E CO N T E N T P R O M OT I O N
Go organic
The first ingredient of pure organic SEO is links. Fresh, real, relevant links from
human beings who dig what you have to say.
I’m still seeing thin, lame, and boring content out there, and listening to
site owners wondering why they’re getting smacked in the mouth by Pandas
and Penguins.
If you aren’t getting natural links, your content is either boring, you write lousy
headlines, or you’re afraid to bang the drum with your social sharing network.
If you don’t have real links, you don’t have SEO that works. I don’t mean to
harsh your mellow, but that’s the reality.
Make content, not war
So what do other web publishers want to link to, and share?
Good content. We all know that.
4
Content
Promotion
H OW TO US E A LLI A N C ES ,
CO - O PE TITI O N , A N D YOU R
E N E M I ES TO G E T M O R E LI KES ,
S H A R ES , LI N KS , A N D TR A FFI C
,E F F E C T I V E CO N T E N T P R O M OT I O N
Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!
Copyright © 2016 Rainmaker Digital, LLC
All Rights Reserved
copyblogger.com
2
,E F F E C T I V E CO N T E N T P R O M OT I O N
CHAPTER 1
The Granola-Munching Hippie’s Guide to
All-Natural SEO
You may have heard the bell tolling for SEO.
It’s dying. It’s dead. It’s so 2011. Google killed it.
If you’ve read articles about this, and believed them, you have my permission
to not tell anyone about your foolishness.
Because the “SEO is dead” story is dangerously, laughably wrong.
It gets passed around because there’s a sliver of truth in it — the primitive
“black hat” stuff that some amateurish SEOs preach is going away, fast.
Today we’re going back to the future and uncovering the crunchy, sustainable,
all-organic SEO that works today, and is going to keep working for the
foreseeable future.
Peace out, man.
3
, E F F E C T I V E CO N T E N T P R O M OT I O N
Go organic
The first ingredient of pure organic SEO is links. Fresh, real, relevant links from
human beings who dig what you have to say.
I’m still seeing thin, lame, and boring content out there, and listening to
site owners wondering why they’re getting smacked in the mouth by Pandas
and Penguins.
If you aren’t getting natural links, your content is either boring, you write lousy
headlines, or you’re afraid to bang the drum with your social sharing network.
If you don’t have real links, you don’t have SEO that works. I don’t mean to
harsh your mellow, but that’s the reality.
Make content, not war
So what do other web publishers want to link to, and share?
Good content. We all know that.
4
