INTRODUCTION
Public diplomacy is any of various government-sponsored efforts aimed at communicating
directly with foreign publics.
Public diplomacy includes all official efforts to convince targeted sectors of foreign opinion
to support or tolerate a government strategic objective.
There are two basic kinds of public diplomacy.
The first is branding, or cultural communication,
In which the government tries to improve its image without seeking support for any
immediate policy objective.
States use branding strategies to foster a better image of themselves in the world. It also helps
to maintain long-term alliance relationships and undermine enemy propaganda.
The second type of public diplomacy includes various strategies designed to facilitate more
rapid results—a category sometimes called political advocacy. Whereas branding is meant to
affect long-term perceptions, political advocacy campaigns use public diplomacy to build
foreign support for immediate policy objectives.
Goals of Public diplomacy.
The purpose of diplomacy is to strengthen the state, nation, or organization it serves in
relation to others by advancing the interests in its charge. To this end,
diplomatic activitys endeavours to maximize a group's advantages without the risk and
expense of using force and preferably without causing resentment
The ten principles for diplomatic operations are:
National interest.
Credibility.
Clarity.
Comprehensiveness.
Understanding.
Perceptiveness.
Public diplomacy is any of various government-sponsored efforts aimed at communicating
directly with foreign publics.
Public diplomacy includes all official efforts to convince targeted sectors of foreign opinion
to support or tolerate a government strategic objective.
There are two basic kinds of public diplomacy.
The first is branding, or cultural communication,
In which the government tries to improve its image without seeking support for any
immediate policy objective.
States use branding strategies to foster a better image of themselves in the world. It also helps
to maintain long-term alliance relationships and undermine enemy propaganda.
The second type of public diplomacy includes various strategies designed to facilitate more
rapid results—a category sometimes called political advocacy. Whereas branding is meant to
affect long-term perceptions, political advocacy campaigns use public diplomacy to build
foreign support for immediate policy objectives.
Goals of Public diplomacy.
The purpose of diplomacy is to strengthen the state, nation, or organization it serves in
relation to others by advancing the interests in its charge. To this end,
diplomatic activitys endeavours to maximize a group's advantages without the risk and
expense of using force and preferably without causing resentment
The ten principles for diplomatic operations are:
National interest.
Credibility.
Clarity.
Comprehensiveness.
Understanding.
Perceptiveness.
