COM3701 Assignment 1 (DETAILED ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. Answers, guidelines, workings and references..... ........ QUESTION 1 QuantumE is an online retail shop that supplies business and home electronic gadgets. QuantumE, which uses e-commerce as its main platform, has the potential to have its products exposed to global customers; and has recently explored some of the best marketing communication tools in order to promote its products. 1.1 Discuss how QuantumE can use the five internet resources for online marketing to support its online marketing strategy. (10) 1.2 Explain how QuantumE can utilise online marketing as a pull and push mechanism and a way of communicating brand messages to its customers. (10) [20] AND QUESTION 2 SouthActive is a sportswear brand which recently launched a new range of sportswear mainly targeted at women with the idea of encouraging women of all shapes, sizes and age to get involved in a variety of sports to remain healthy. Explain how you would plan and implement a campaign to introduce the brand’s sportwear range. (20)
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