Summary BRT: Additional information (book/articles) that is not in slides Questions and Answers (Distinction Level)

exploratory research - -research design in which the major emphasis is on gaining ideas and insights -descriptive research - -research design in which the major emphasis is on determining the frequency with which something occurs or the extent to which two variables co-vary -causal research - -research design in which the major emphasis is on determining cause-and-effect relationships -hypothesis - -a statement that describes how two or more variables are related -literature search - -a search of popular press, trade literature, academic literature, or published statistics from research firms or governmental agencies for data or insight into the problem at hand -depth interviews - -interviews with people knowledgeable about the general subject being investigated -focus group - -an interview conducted among a small number of individuals simultaneously; the interview relies more on group discussion than on directed questions to generate data -moderator - -the individual who meets with focus group participants and guides the session