GLOBAL MARKETING PRACTICAL
INSIGHTS AND INTERNATIONAL
ANALYSIS 1ST EDITION FARRELL
TEST BANK
, Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank
2
Test Bank Instructors
Multiple Choice
1. Which one of the following is NOT an element of culture?
(a) Non-verbal language
(b) Religion
(c) Aesthetics
(d) Education
(e) Enculturation
Answer: (e)
2. In high context societies the meaning of individual behaviour and speech changes depending
on the situation or context. True/False?
(a) True
(b) False
Answer: (a)
INSIGHTS AND INTERNATIONAL
ANALYSIS 1ST EDITION FARRELL
TEST BANK
, Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank
2
Test Bank Instructors
Multiple Choice
1. Which one of the following is NOT an element of culture?
(a) Non-verbal language
(b) Religion
(c) Aesthetics
(d) Education
(e) Enculturation
Answer: (e)
2. In high context societies the meaning of individual behaviour and speech changes depending
on the situation or context. True/False?
(a) True
(b) False
Answer: (a)