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Samenvatting marketing hoofdstuk 13 tm 20

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Uitgebreide samenvatting van het boek Principes van marketing hoofdstuk 13 tm 20

Institution
HBO Nederland
Course
Marketing

Content preview

Inhoudsopgave:
• Samenvatting Principes van marketing (Kotler 2013), deel 3
• Hoofdstuk 13: Handel in detail en in het groot
• Hoofdstuk 14: marketingstrategieën in de praktijk
• Hoofdstuk 15: de promotie-instrumenten reclame en pr
• Hoofdstuk 16: persoonlijk verkopen en promotionele acties
• Hoofdstuk 17: Marketing en het opbouwen van klantrelaties
• Hoofdstuk 18: Marketing en omgeving
• Hoofdstuk 19: marketing in het buitenland
• Hoofdstuk 20: Marketing op de langere termijn: MVO en ethiek
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Connected book

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Philip Kotler, Gary Armstrong Principes van marketing
  • juni 2013
  • 9789043022484
  • 6

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Institution
HBO Nederland
Study
Technische Bedrijfskunde
Course
Marketing
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Summarized whole book?
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Hoofdstuk 13 tm 20
Uploaded on
October 5, 2016
Number of pages
55
Written in
2016/2017
Type
SUMMARY

Subjects

  • marketing
  • bedrijfskunde
  • kotler
  • principes van marketing
  • yolo
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