Role of Ad Agency “Creatives”
Those that develop the actual Ad May involve:
Creative Director
Is a person who makes high-level creative decisions and, with those decisions,
oversees the creation of creative assets such as advertisements, products,
events, or logos.
Artisans
People who manufacture handicraft goods are known as craftspeople or artisans.
Handicraft is the activity of making decorative or other objects by hand.
Graphic Artists
a creative professional who produces visual material to communicate emotions,
stories, and other messages to audiences.
Agency Staff or Free Lancers
a person who is self-employed, often working for multiple clients at one time and
earning income per project
Role of Ad Agency Account Execs
Solicit Client
Liaison between client and creative (interpretation and management of strategic plan,
information collection and dissemination, relationship connectivity
Provide status opportunities to facilitate client comprehension on the value of
expenditures
Manage the sales process and revenue stream
Advertising Planning and Research
Those that develop the actual Ad May involve:
Creative Director
Is a person who makes high-level creative decisions and, with those decisions,
oversees the creation of creative assets such as advertisements, products,
events, or logos.
Artisans
People who manufacture handicraft goods are known as craftspeople or artisans.
Handicraft is the activity of making decorative or other objects by hand.
Graphic Artists
a creative professional who produces visual material to communicate emotions,
stories, and other messages to audiences.
Agency Staff or Free Lancers
a person who is self-employed, often working for multiple clients at one time and
earning income per project
Role of Ad Agency Account Execs
Solicit Client
Liaison between client and creative (interpretation and management of strategic plan,
information collection and dissemination, relationship connectivity
Provide status opportunities to facilitate client comprehension on the value of
expenditures
Manage the sales process and revenue stream
Advertising Planning and Research
