CAMPAIGN MANAGEMENT:
Communication Market Analysis
Competitive Analysis
the process of identifying competitors (studying their strategies)
Opportunity Analysis
A tool used systematically looks at external environments with the goal of
understanding demand, consumer needs, market acceptance and economic
factors.
Target Market Analysis
a study of how your product or service fits into a specific market of potential
customers. (proposed client base who likely purchase your product)
Customer Analysis
It identifies target customers, ascertains the needs of these customers, and then
specifies how the product satisfies these needs. (current client base)
Positioning Analysis
a process of analyzing how a company's current brand is perceived by the
marketplace (current and intended perception review)
Communication Market Analysis
Competitive Analysis
the process of identifying competitors (studying their strategies)
Opportunity Analysis
A tool used systematically looks at external environments with the goal of
understanding demand, consumer needs, market acceptance and economic
factors.
Target Market Analysis
a study of how your product or service fits into a specific market of potential
customers. (proposed client base who likely purchase your product)
Customer Analysis
It identifies target customers, ascertains the needs of these customers, and then
specifies how the product satisfies these needs. (current client base)
Positioning Analysis
a process of analyzing how a company's current brand is perceived by the
marketplace (current and intended perception review)
