Exam Questions
Based on past giving records, a fundraiser in visiting a prospective Major Gift donor for the first time. BC
the prospective donor has never been visited by the organization, the most appropriate strategy is to:
Learn about prospective donor's interests and link to org
An organization's community image is shaped strongly by the perceived quality of its :
Leadership
The best way for an org to open the door to a personal cultivation meeting with a new prospective
donor is to:
Have a volunteer, staff member, or current donor who has a good relationship with the prospective
donor make the initial contact by letter or telephone.
The most important element of a major gift cultivation plan is:
Communicating with the donor regularly
As stewards of the relationship between NPO and donors, fundraising staff are responsible for :
Earning and maintaining donor trust
The main purpose of the process of ongoing cultivation in a capital campaign is to:
Present the case for support
The best practice for acknowledging a gift from a first time donor is to:
thank donor within 48 hours
When an intersection of interest, readiness, and capacity occurs, the:
Prospect is ready to be asked for a gift
Arranging for perspective donors to meet with organizations leaders, sending handwritten notes and
issuing invitations to site tours are good examples of :
Cultivation
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, A fundraising structure that has a focus on an organizations needs, targets all constituencies, uses an
intensive time frame, extensive promotion, and ultimately seeks monetary success is said to be oriented
toward:
Campaign
The Majority of prospective donors for major gifts will be most interested in:
What their gift will accomplish
What is the primary motivation that drives a major donor?
Involvement
In marketing, what does SWOT analysis mean?
Strength, Weakness, Opportunities, Threats
The primary benefit of a gift acknowledgement letter is:
Donor Cultivation
A fundraiser is planning to ask a large company to sponsor a special event. The first thing the fundraiser
should do is:
See if the company has given to the organization in the past
A communication plan being developed to support an initiative at a NPO should be evaluated first with
regard to the organizations:
Mission and Vision
Successful, value based philanthropy and fundraising rely mostly on a:
A compelling Mission Statement
The primary reason for establishing giving levels is to:
Encourage larger gifts
Donors are primarily motivated to make philanthropic gifts:
When they perceive that an organization's mission, values, and goals align well with their own
philanthropic interests
When a request for funding has been denied, the fundraiser should:
Thank the organization for its careful consideration and ask for feedback about reasons for proposal
rejection
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