ENG2602
Assignment number: 01
Year: 2023 (Q2 SEMESTER 1)
PREVIEW:
THE ESSAY: SOCIAL PERSUASION
The blog article titled "A Washed-out Rainbow: Why Queerbaiting Must STOP," published on June 1, 2021,
is a persuasive text aimed at raising awareness about the issue of corporate rainbow-washing and queer-
baiting during LGBTQ+ Pride Month. The target audience is individuals who identify as part of the
LGBTQ+ community and those who support their cause. The persuasive purpose of the text is to convince
readers that the current trend of using the rainbow flag for corporate marketing is exploitative, offensive,
and needs to be stopped.