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Observing Use of Material Culture

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Paper presented at the end of the semester.

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Voorbeeld van de inhoud

“Let food be thy medicine and medicine be thy food.”
-Hippocrates


Introduction:


On March 11, 2020, the WHO declared COVID-19 a global pandemic, its first such designation
since declaring H1N1 influenza a pandemic in 2009 (J. Cennimo, 2022). Due to this outbreak,
former President Rodrigo Duterte ordered a “lockdown” on March 15, 2020. The sudden
change in the trajectory of lifestyles has taken a toll on citizens alike, causing difficulty in
obtaining necessities such as food. Challenge after challenge, the resourcefulness of humans
has risen above all oddities, resulting in a flux of platforms that have emerged to assist with
the general procurement of goods through technological advancement.


Materiality:


Manila, Philippines has one of the broadest options for obtaining goods including but not
excluded to food. Thus, this paper will specifically tackle the availability of food procurement
applications offered in the city. Despite the ambiguity of the archaeological materials used, the
focus of this study revolves around smartphones, software applications, and websites— objects
and data that will be considered artifacts centuries from today’s modern time.


Social Agency:


The online food procurement method does not isolate one from the other. Matter of fact, an
urgency is needed when the procurement is in a state of undertaking. A codependent
relationship exists among the shopper (the individual obtaining the stock) and the client. In this
correspondence, we observe a power relation, as Halstorf called it, a melodramatic power
display wherein the client has the sovereignty of decision making.




The Senses:

, The anticipation of knowing what the client has explicitly adjured comes with a sense of
excitement and fear whether their products will arrive in good condition hence provoking
senses that are due emotions. This perspective leads us into the realms of identity, since
archaeologists are increasingly realizing that certain foods, their production, preparation, and
accompanying sensations create individuals and communities over thousands of years (Fuller
and Rowlands 2009).


Economics:


The economic standpoint of online food procurement is an opportunity for the lower classes,
their contribution to the process lowering the unemployment rate in the Philippines from 17.6%
in January of 2020 to 5.3% in October of 2022. Software applications and websites such as
MetroMart, GrabMart, PandaMart, GoRobinsons, Landers Superstore, and Session Groceries
make up most of the market. Additionally, ecommerce is expected to contribute 5.5% to the
economy of the Philippines in terms of retail ecommerce and sales growth. Concluding that
online food procurement not only helps an individual but the economy too.


Taste:


“Put aside any thoughts of whether this food was made with ingredients you approve of and
think only of your body's need for nourishment.”. An uncontrollable factor of online food
procurement is the quality of goods that the client will receive on their doorstep. Quality is
subjective on everyone’s preferences; the shopper may not know the client’s disposition on
certain items unless specifically told otherwise. The sentiment of standard cannot be fully
achieved through third party shopping, it is a sacrifice one must make for the convenience of
effortless procurement.




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13 april 2023
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Geschreven in
2022/2023
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