Wooclap vragen les 1.3
Multiple Choice vragen
Which three items best summarize the concept of culture?
A) Promises, thoughts and concerns
B) Credence, values and trusts
C) Beliefs, values and customs
D) Habits, concerns and religion
Which two ways to analyze culture are very common in marketing?
A) Porter’s competitive dimensions and Ansoff’s dimensions
B) Hall’s context values and Hofstede’s dimensions
C) Treacy & Wiersema’s three dimensions and Mauborgne en W. Chan Kim strategy
D) Kotler’s divining values and Treacy & Wiersema’s three dimensions
Which factors within the international environment increase the challenge of international
marketing substantially?
A) Technology and Material Culture
B) Trading and Arts
C) Profit and planning
D) Industry and retail
Which factors within the international environment increase the challenge of international
marketing substantially?
A) Culture
B) Systems
C) Staff
D) Distribution
Which describes masculine cultures, in the differences between gender roles, best?
A) They easily adopt new products or services
B) These cultures have the same values for men and women emphasizing modesty and
caring
C) They have a low degree of explicitness of the verbal message of a culture
D) They are more dramatic and less fluid than in feminine cultures
Fill in the missing word: People in cultures with high uncertainty avoidance tend to be
more…...
A) Individual
B) Rational
, C) Emotional
D) Comfortable
Which of the following country is known for a typically Low-context culture?
A) China
B) France
C) Spain
D) Germany
Which of the following country is known for a typically High-context culture?
A) Australia
B) Israel
C) UK
D) China
Multiple Choice vragen
Which three items best summarize the concept of culture?
A) Promises, thoughts and concerns
B) Credence, values and trusts
C) Beliefs, values and customs
D) Habits, concerns and religion
Which two ways to analyze culture are very common in marketing?
A) Porter’s competitive dimensions and Ansoff’s dimensions
B) Hall’s context values and Hofstede’s dimensions
C) Treacy & Wiersema’s three dimensions and Mauborgne en W. Chan Kim strategy
D) Kotler’s divining values and Treacy & Wiersema’s three dimensions
Which factors within the international environment increase the challenge of international
marketing substantially?
A) Technology and Material Culture
B) Trading and Arts
C) Profit and planning
D) Industry and retail
Which factors within the international environment increase the challenge of international
marketing substantially?
A) Culture
B) Systems
C) Staff
D) Distribution
Which describes masculine cultures, in the differences between gender roles, best?
A) They easily adopt new products or services
B) These cultures have the same values for men and women emphasizing modesty and
caring
C) They have a low degree of explicitness of the verbal message of a culture
D) They are more dramatic and less fluid than in feminine cultures
Fill in the missing word: People in cultures with high uncertainty avoidance tend to be
more…...
A) Individual
B) Rational
, C) Emotional
D) Comfortable
Which of the following country is known for a typically Low-context culture?
A) China
B) France
C) Spain
D) Germany
Which of the following country is known for a typically High-context culture?
A) Australia
B) Israel
C) UK
D) China
