6/24/2020 Sophia :: Welcome
Score 22/23
You passed this Milestone
22 questions were answered correctly.
UNIT 2 — MILESTONE 2
1 question was answered incorrectly.
1
Which of the following is true about a market segmentation?
Describes the phases a product goes through during its lifecycle
Focuses more on promotion strategies than pricing strategies
Subdivides the market based on customer traits to focus marketing efforts
Details all of the possible markets a company should try to reach
CONCEPT
Marketing Strategy
2
Which of the following is a specialty good?
Custom painting
Socks
https://strayer.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/4166944 1/11
, 6/24/2020 Sophia :: Welcome
Refrigerator
Smart phone
CONCEPT
Product
3
Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.
What should Girard do to market the pickup and delivery service differently than if he were just
marketing a product?
Promote early opening hours
Promote time consumer will save
Promote convenient store location
Promote low dry cleaning prices
CONCEPT
Markets in Marketing
4
A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company
categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
Proactive
Obstructionist
Defensive
https://strayer.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/4166944 2/11
Score 22/23
You passed this Milestone
22 questions were answered correctly.
UNIT 2 — MILESTONE 2
1 question was answered incorrectly.
1
Which of the following is true about a market segmentation?
Describes the phases a product goes through during its lifecycle
Focuses more on promotion strategies than pricing strategies
Subdivides the market based on customer traits to focus marketing efforts
Details all of the possible markets a company should try to reach
CONCEPT
Marketing Strategy
2
Which of the following is a specialty good?
Custom painting
Socks
https://strayer.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/4166944 1/11
, 6/24/2020 Sophia :: Welcome
Refrigerator
Smart phone
CONCEPT
Product
3
Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.
What should Girard do to market the pickup and delivery service differently than if he were just
marketing a product?
Promote early opening hours
Promote time consumer will save
Promote convenient store location
Promote low dry cleaning prices
CONCEPT
Markets in Marketing
4
A large cheesecake conglomerate is accused of scamming potential customers. A spokesperson for the company
categorically denies these allegations.
Which social responsibility stance to marketing is illustrated in this situation?
Proactive
Obstructionist
Defensive
https://strayer.sophia.org/spcc/introduction-to-business-2/milestone_take_feedbacks/4166944 2/11
