BUSINESS 102 milestone 2 LATEST UPDATED

Which of the following is NOT considered a convenience good?


Cleaning supplies

Coffee maker

Personal care product

Over-the-counter medicine
CONCEPT
Product
2

Management at a company priced a product very low to enter a new market.
The company offered a small amount of the product at two initial locations.
Which phase of the product life cycle below does this scenario
illustrate?


Maturity

Introduction

Growth

Decline
CONCEPT
Product Life Cycle
3

Which of the following is NOT an example of false advertising?


Retouching before and after photos in an advertisement for a weight loss medicine.


, Providing supporting proof that a vehicle is environmentally friendly since it gives off
fewer pollutants.

Advertising an orange drink as juice when the ingredients do not list any juices.

Claiming clinically proven health results for a food product that lacks scientific testing
reports.
CONCEPT
Truth in Advertising
4

Select the example below that represents a sales promotion.


A direct mail flyer that shows the new store location

A buy-one-get-one-free coupon for a dinner entree

A billboard advertisement that has an accompanying mobile app

A magazine ad that promotes a new line of printers
CONCEPT
Promotion
5

Which of the following is NOT a characteristic of marketing services?


Emphasizes the level of customer service

Emphasizes the time savings for consumers

Emphasizes the similarity to competitor's offerings

Emphasizes the expertise of the provider
CONCEPT
Markets in Marketing