2/6/2019 Sophia :: Welcome
Score 16/25
You passed this Milestone
16 questions were answered correctly.
UNIT 2 — MILESTONE 2
9 questions were answered incorrectly.
1
A company created its own social media space called The Lounge, which included an interactive website with
contests and forums for customers to talk about their own experiences with the company's products.
Which of the following does this scenario illustrate?
Business branding
Viral marketing
Product differentiation
Market segmentation
CONCEPT
Unique Branding
Report an issue with this question
2
Which statement best describes push marketing?
Utilizing social media to improve the company image
https://guild.sophia.org/spcc/introduction-to-business/milestone_take_feedbacks/833945 1/13
, 2/6/2019 Sophia :: Welcome
Attracting consumers who want answers the company can provide
Developing methods to bring the market for a product to a company
Devising ways to place a product in front of consumers
CONCEPT
Push and pull marketing
Report an issue with this question
3
Which of the following products is likely considered to be in the growth phase of the product lifecycle?
3D televisions, since few customers are aware of the product
Conventional cell phones, since most competition is leaving the market
DVD players, since sales have peaked
Tablet devices, since customers are developing brand loyalty
CONCEPT
Product Life Cycle
Report an issue with this question
4
Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work?
Olivia bought a pastry to go along with her tea since she was also hungry for breakfast.
https://guild.sophia.org/spcc/introduction-to-business/milestone_take_feedbacks/833945 2/13
Score 16/25
You passed this Milestone
16 questions were answered correctly.
UNIT 2 — MILESTONE 2
9 questions were answered incorrectly.
1
A company created its own social media space called The Lounge, which included an interactive website with
contests and forums for customers to talk about their own experiences with the company's products.
Which of the following does this scenario illustrate?
Business branding
Viral marketing
Product differentiation
Market segmentation
CONCEPT
Unique Branding
Report an issue with this question
2
Which statement best describes push marketing?
Utilizing social media to improve the company image
https://guild.sophia.org/spcc/introduction-to-business/milestone_take_feedbacks/833945 1/13
, 2/6/2019 Sophia :: Welcome
Attracting consumers who want answers the company can provide
Developing methods to bring the market for a product to a company
Devising ways to place a product in front of consumers
CONCEPT
Push and pull marketing
Report an issue with this question
3
Which of the following products is likely considered to be in the growth phase of the product lifecycle?
3D televisions, since few customers are aware of the product
Conventional cell phones, since most competition is leaving the market
DVD players, since sales have peaked
Tablet devices, since customers are developing brand loyalty
CONCEPT
Product Life Cycle
Report an issue with this question
4
Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work?
Olivia bought a pastry to go along with her tea since she was also hungry for breakfast.
https://guild.sophia.org/spcc/introduction-to-business/milestone_take_feedbacks/833945 2/13
