A summary of
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 3: Consumers and their social groups
Contents
Chapter 5: The Self ............................................................................................................... 2
Chapter 10: Groups and Social Media ................................................................................... 4
Consumer Behaviour
A European Perspective
Solomon, Bamossy, Askegaard & Hogg
6th Edition (2016)
Understanding the Tourism Consumer - CITM2UTC
International Tourism Management and Consultancy
NHTV Breda
Summary by Sabrina Braschke
Literature to Lecture 3: Consumers and their social groups
Contents
Chapter 5: The Self ............................................................................................................... 2
Chapter 10: Groups and Social Media ................................................................................... 4
